'Cereal' on Serious Eats

How Cereal Became the Quintessential American Breakfast

Chances are, it's never struck you as particularly odd that there's an entire supermarket aisle devoted to nothing but cereal. But cereal's position as America's default breakfast food is a remarkable feat, not of flavor or culture, but of marketing and packaging design. It's a century-long history of advertising, a brilliant campaign that capitalized on the intersection of industrialization, health-consciousness, and changing class attitudes that completely upended the way Americans ate. Here's how it all went down. More

Sprinkles Ice Cream

Most sprinkles ice creams just add colored sprinkles to a plain, unflavored sweet cream base. That's pretty boring. This recipe uses candy-colored, delightfully artificially flavored cereal (Fruity Pebbles, specifically, but Trix and Froot Loops would work well) to make something that's far more fun and deserving of the sprinkles that go into it. More

Cereal Eats: Lion Cereal

While I languished in Florida over the holiday break, other Serious Eaters were far and away in wild and exciting places. Jamie went to Cyprus, Kenji went to Turkey and Robyn went to London, where she encountered Lion cereal. Lucky for me, she brought me some back to try. More

Cereal Eats: New MultiGrain Cheerios Dark Chocolate Crunch

Multigrain Cheerios are one of my all time favorite cereals. I personally feel that this cereal needs nothing added or taken away whatsoever—it's a near-perfect cereal as is. I've tried two different new varieties of MGC's over the past year: Dulce de Leche (ick) and Peanut Butter (delish). That said, I wasn't mad when I happened upon the new Multi Grain Cheerios Dark Chocolate Crunch. More

Cereal Eats: Two New Cereal Reviews

Nothing gets me more excited than a new cereal, and I'm happy to report on two new offerings soon to be hitting your supermarket shelves. New Honey Bunches of Oats Chocolatey Almond Crunch and Poppin' Pebbles are both worthy cereals in their own right. Both of these cereals will be available in January, so it's something for you cereal-lovers to look forward to after the excitement of the holidays. More

Cereal Eats: The Raisin Bran Family Tree

I wrote a post about a funny little candy bar called Chunky last week and a fierce battle about raisins raged in the comments. How does this wrinkly little dried fruit evoke such intense feelings in Serious Eaters? I decided to probe a bit deeper today, as we explore some of the other members of the Raisin Bran family. More

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