Burger King Now Using Trans Fat Free Oil
All Burger Kings across the country are now cooking with only trans fat free oils and by November 1, all menu ingredients will contain zero grams artificial trans fat.... More
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In Videos: Burger King Destroys Ice Cream Man
If you're an ice cream vendor, or feel attached to one, sleep with one eye open. Because Burger King may be crafting ways to throw that beloved truck into a bottomless ditch right now. The fast food chain is launching an 89-cent vanilla cone, and they know the biggest competition is the guy on wheels playing the happy-making jingle. The video, after the jump.... More
Burger King's Little Brat Digs Apple Fries. Do You?
Burger King has unveiled a new twist in its ad campaigns: Little King. So Good has some details. The Little King is the King's bratty offspring. He's quite a trip. The patty prince appears in commercials touting the chain's apple fries (video after the jump), which were introduced last year as part of push toward more kid-friendly meals. I think I may have to hit the King soon; the girlfriend loves apple snacks and has expressed interest in these things. Any of you adults out there tried the apple fries? What are we in for? They appear to be fresh apples, cut into strips, served cold. Has it really gotten so bad that we have to entice kids to eat... More
Reform Groups to FCC: Get Rid of 'Advertainment'
More than two dozen public-interest groups are calling the Federal Communications Commission to address what they call "advertainment": TV programming they say is chock full of product placement. Led by the Campaign for a Commercial Free Childhood (CCFC), the movement aims to prevent TV programs from becoming "Trojan horses, carrying messages that would otherwise be criticized by the public or even deemed illegal": These organizations cite as cause for concern a Nielsen report indicating a 13 percent boost in product placement spots on network TV last year—over 25,000 placements in the top ten shows. If you watch American Idol on a regular basis, you saw over 4,000 product placements in 38 episodes this year, CCFC says. In May 2007, the... More
Burger King Reopens in Tokyo
Earlier today, our own Serious Eats overlord was lamenting the dearth of affordable eats in Tokyo. Will Burger King do, Ed? The chain closed a few years ago, but it's back. The travel blog Gridskipper reports that the line for a Whopper (or Whaler or what have you) at the Shinjuku outlet can be as long as 1.5 hours. A second BK will open in the Ikebukuro district later this month. Photograph from yuichi.sakuraba on Flickr... More
Burger King's Animal Welfare Policy Takes an Enlightened Turn
Burger King says it will "begin buying eggs and and pork from suppliers that did not confine their animals in cages and crates." This is potentially a huge sea change in the animal welfare–food chain debate. Come on, KFC, it's time to start serving free-roaming chickens.... More
