'Activia' on Serious Eats

Does Activia Yogurt Offer Any Health Benefits?

Yogurt has long been promoted for its health benefits due to its live bacteria cultures, cited to strengthen your immune system and promote digestive health. Dannon's Activia brand capitalizes on this last bit, pushing Activia as the female-friendly staple to cure tummy woes. The campaign, however, is vaguely worded on what Activia does, saying simply that it "helps to naturally regulate your slow intestinal transit." Ambiguous much? Slate even wonders if there are any health benefits at all in eating Activia yogurt considering how vague their health claims are. Any product claiming to treat a disease must have an FDA-approved health claim (yes, constipation is classified as a disease by the FDA), which Activia doesn't have. Instead, the studies on... More

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