Last night, Yoplait launched a 3-day pop up in SoHo to host a Greek yogurt taste-off. The contenders: Yoplait's blueberry Greek yogurt versus Chobani's blueberry fruit-on-the-bottom. In tests, nearly 2 out of 3 tasters preferred the Yoplait blueberry to Chobani's, so Yoplait has launched a campaign to let consumers see for themselves (and get free yogurt swag).
Click through the slideshow to see some shots of the launch party and taste-offs! And if you want to take part in the taste-off yourself, head over to 463 West Broadway between now and Saturday to get a taste of the fierce yogurt action. And if you can't make it to the store in NYC, Yoplait encourages you to do your own taste test at home and tweet your #tasteoff thoughts to @yoplaitgreek.