Ruby Tuesday Punks Us All, Blows Up Wrong Restaurant
Ruby Tuesday was going to blow up one of its stores at an undisclosed location today as a symbol of a brand-wide makeover, but, in some silly prank, the "live" video (if you could get it to load) showed them "accidentally" blowing up the fake chain restaurant next door. Haha. The supposed location was Mount Holly, Ohio, but there is no Ruby Tuesday there.
After the jump, the video Ruby Tuesday ran and the letter that was posted on their homepage, apologizing for blowing up "Cheeky's Bar and Grill".
Ruby Tuesday Blows Up Wrong Restaurant
Ruby Tuesday Apology Letter
Related
Adventures in Lame Viral Marketing, Courtesy of Ruby Tuesday
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16 Comments:
F***ING LAME.
Adam Kuban at 3:54PM on 08/05/08
I'm with Adam...Except I wish they all would blow up. For real. They are awful.
Butrflygirly at 4:03PM on 08/05/08
fail.
roboppy at 4:04PM on 08/05/08
...killing over a hundred innocent and imaginary diners and employees. Hilarious!
dakotadusk at 4:10PM on 08/05/08
I saw the video and didn't understand. Could this be a joke?, I wondered. Because it wasn't funny. Fail, indeed.
krissyc at 4:13PM on 08/05/08
It got you to watch which is infact brand specific advertising. I don't like Ruby Tuesday their menu sucks. Someone ought to blow that up.
JerzeeTomato at 4:22PM on 08/05/08
Ha ha, They got you guys to report on this cr@p and give them some press.
wthrop at 4:24PM on 08/05/08
Very lame indeed...they would have had better credibility if they actually followed through with their actual plan but instead they had to try to be funny and failed miserably.
tina_eats at 5:21PM on 08/05/08
If you look at their menu, it's difficult NOT to confuse Ruby Tuesday's with every other casual dining restaurant.
juliec at 7:46PM on 08/05/08
I love Ruby Tuesdays. They are one of the few chain restaurants that don't freeze your precook their meats. Everything on their menu tastes great. What is the story with them blowing up Cheeky's? Were they in on this?
jenna147 at 12:48AM on 08/06/08
ok so the ruby tuesday they shown here was in harriman, tn. I know cause i couldn't get through there hardly that day with all the people around and the only restaurant sitting right beside it is a mexican place and nothing was blown up at all.
dgib101 at 12:57AM on 08/06/08
This must be one of the worst marketing ideas EVER! I'll up Adam's comment and call it TRIPLE PRIME LAME!
jonfoxx at 9:14AM on 08/06/08
Sounds like a "had to be there" type of thing, which doesn't work very well for a national marketing campaign. I imagine if you're standing there watching the Ruby Tuesday's waiting for it to blow and the restaurant across the street goes up in smoke you'd be effectively suprised. But in print, it's boring.
Thomasj at 9:59AM on 08/06/08
Aw, seriously you guys? I though was pretty awesome, actually. I mean, at least they blew SOMETHING up.
GumdropMenace at 11:02AM on 08/06/08
Now they are using this as the basis for a TV ad campaign. I work in advertising, and am usually all in favor of anything a little bit different. But I'm also an ex-New Yorker who knew people who died in 9/11. So maybe this sounds over-sensitive, but given that event, and fatal bombings that take place on a fairly regular basis on Europe and The Middle East, are buildings being blown up "by accident": really such a big yuk?
bluepiano at 11:41PM on 08/06/08
I laughed my frickin' head off, but then again... I'm in marketing and advertising. What's funny to me, as a professional... may not be funny to anyone else. We're the twits that laugh at our own jokes, and think we're geniuses. Hardly. ;-)
bronxbrinergal at 5:13PM on 08/07/08