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Espresso on Ice Is Not OK, and Other 'Restaurant Policies'

Just outside Washington D.C. in Arlington, Virginia, local mini-chain Murky Coffee will not serve espressos on ice. “I’m sorry...it’s against our policy.” According to Murky Coffee, diluting the espresso will compromise the integrity of the coffee, and that's "not cool," as one barista told an agitated customer.

"Touching a waitress’s chest is not okay. Pouring the coffee onto the floor instead of the cup is not okay." But according to blogger Jeff Simmermon behind And I Am Not Lying, requesting ice should be okay. Once the skirmish reached popular blogs, Murky Coffee owner Nick Cho responded, arguing for the "craft of coffee." While Starbucks or another corporate coffee chain might serve the ice without flinching, he doesn't want Murky Coffee's top-notch beans to taste like a "ghetto latte."

Who are these mythical coffee gods we must please? Should customer satisfaction always win? Or did Simmermon cross the line when he left this passive-aggressive note on a dollar in the Murky Coffee tip jar? The coffee debacle recalls a classic moment in Five Easy Pieces, the 1970 film where Jack Nicholson reminds his waitress, "you've got bread, and a toaster of some kind, right?" So why can't you make some darn toast? Nicholson probably wouldn't settle for ice-less espressos either.

31 Comments:

Scenes like this are best played out on screen, not in real life. That said, I would have to side with the owner of the coffee house in this case. I like to think of a cafe, bar, or restaurant as a place where I'm a guest. It's not an ATM. On the other hand, as a host, if one of my guests insists on something, no matter how distasteful, I'd probably give in to them, at least once, and then suggest that they don't depend on me for the same service in the future. I have a feeling that strategy might have softened this blogger's outrage just a bit.

I'm siding with the owner of the coffee shop. Why not hold up the "craft of coffee?" Isn't every little mundane thing elevated in the food industry and then celebrated for just that anyway? Besides, the customer in question screams of sense of entitlement, which might just be me fed up with people who feel that they "deserve" this or that. Not amused.

lol

Apparently said barista is not familiar with the Americano? Or with the concept of espresso affogato, whereby the espresso dilutes/is diluted by ice cream? Or espresso granitas?

Um, I don't think it's entitlement when you pay for something. If I enter a coffee shop and order a coffee drink, it's not entitlement to expect that I will then engage in an exchange of coffee for money, rather than a lecture on my bad taste. It's called commerce.

Entitlement, in fact, is deciding that you alone have good enough taste to tell other people what kind of coffee they should enjoy.

I'm not sure where I sit on this issue. I loathe thinking of a steak being cooked past medium rare, but my favorite cousin will not touch a steak unless it is well done. I would never not serve her a well-done steak.

But I am not a restaurant and cooking steaks does not earn me a living. So, I guess I'm leaning towards letting a business owner run his or her business in the manner they choose.

I'm with the customer. Maybe not his passive aggressive tip at the end, but the barista's behavior leading up to that sounds incredibly arrogant and elitist to me. (And while I take no issue with the owner's problem with the writer's passive aggressive note, I find the owner's response equally arrogant and elitist. They're taking themselves way too seriously.)

It would be one thing if this place were some kind of unique place with unique rules, but it sounds like an average coffee bar and the average customer is entitled to their average expectations. Iced espressos are not uncommon. This policy sounds like it was established with the intent and expectation of picking a fight with and learnin' all their uncouth customers who are ignorant enough to order iced espresso. Wtf.

I'm guessing that this isn't the only coffee option in the area. The customer is free to go, it seems, anywhere else to get what they want. There's should be no rule that says the cafe in question must serve all things all customers want; only that they apply whatever rules they have for serving things fairly and consistently. They need not tell people what kind of coffee they must enjoy, only what kind of coffee can be purchased in that particular shop.

Should a coffee shop owner be allowed to serve food exactly as they wish? Sure. Should customers feel free to ask for something different, if they so desire? Sure. The shop owner doesn't have to fulfill every request. Some requests might be unreasonable, in the shop owner's eyes. The shop doesn't have to sell beans by the pound, even though they happen to have them there. They don't have to sell coffee in increments other than normal, so they don't need to accomodate someone who wants one ounce of coffee. Nor do they have to pour their coffee over ice. But in not accommodating a request, they run the risk that they're going to get publicity over it, and the public will eventually decide who was the bigger jerk.

If the shop doesn't sell iced drinks, asking for one might be a tad out of line, since the shop may not have drink-worthy ice on hand, and may not have appropriate cups for iced drinks. But if iced drinks are sold, then it's odd to refuse to pour the coffee over the ice.

A better response might have been to say that I'll refuse to pour the coffee over the ice, but I will sell you the hot coffee and the cup of ice and you can do whatever you want. But then we'd have nothing to talk about.

@SugarNSpice: I am with you. The policy is not the problem. If the owner of the business doesn't want to serve espresso on ice, he doesn't have to. From the original account and the owner's response, it is impossible to tell whether the barista was actually acting snooty, or if the writer was simply projecting that snootiness onto the barista because he saw the espresso over ice policy as absurd. (I am probably biased from my years as a barista, in food service, and in retail, but I'm kinda guessing it was the latter.)

Businesses have the right not to sell something they don't want to sell. Customers have the right to take their business elsewhere. Taking their business elsewhere is the sole recourse of the customer, but it is a powerful one. Customers are not entitled to have whatever they want at any time, just because they're customers.

To some espresso is like heroin, a way to fix. Those people should not go to boutique coffee shops, or get pissed when the get called out for disrespecting a person's life's work.

Gosh, I guess my days of waitress boobie-touching are OVER. I mean. Coffee. Well, I suppose it's their right to run their business how they like, and actually it kind of makes me curious to visit! So maybe they're doing something right by being snobby about the ice! :-)

The whole "ghetto latte" comment is what makes me cringe. Lightly put, this character is taking a lot of steps backward in relations with certain customers. I can see Seinfeld creating a "Coffee Nazi" out of this guy ... and myself, never stepping foot in his place because of his lack of common sense.

Both are right, both are wrong.

Customers are allowed to order items not on the menu, but they can't legitimately get angry if the business won't make it. That's why it's not on the menu - deal with it. But they also shouldn't get belittled or ridiculed for their tastes.

Meanwhile, a business owner has the right to decide what to serve in his or her shop, and refuse certain customer requests. It might be better, business-wise, to accommodate simple requests; it's definitely better not to pass on judgment on people, since alienating your customer base can dramatically affect your bottom line (and it's just plain douchey).

If the owner feels that would compromise the integrity of his product, fine - just don't be a self-righteous jerk about it.

Honestly, it may seem like a stupid attitude and an annoying stand to make, but this is a private business and they have every right to create a policy like that and enforce it. If you don't like it, don't give them your business. If enough people feel the way you do, the place probably won't last very long, but there may be plenty of people who appreciate the quality of the product enough to relent to their rules. That's how capitalism and free enterprise work.

I definitely don't subscribe to the whole "the customer is always right" thing. If an independent business owner has that kind of faith in the quality and integrity of the product or service they sell, then they should have the right to defend that integrity and quality.

Obviously that doesn't excuse being a jerk about it, but I see nothing wrong with the rules being in place and the business owners adhering to them.

I will go ahead and take the far out stance and say the store owner is a bleeping retard. Oh yes, I just went there. Yes, there is free enterprise and customers will be the ones who determine who is right and who is wrong. And then you realize it is not even about who is right vs who is wrong because it is about personal enjoyment of a product.

It is stupid of any company to say, "we make a product, and you need to enjoy it in this manner because that's how we deem it so."

Look maybe they service a niche market and they understand their customers... although that argument falls out the window when someone comes in and requests ice. So maybe they don't know their customers that well.

Philosophically it's retarded. Is there ONE way to enjoy ice cream? Or ONE way to enjoy burgers? ONE way to enjoy fruits?

Seriously, people need to unjam whatever is up their rear end if they are so uptight about stuff like this. Ice it.

In Italy there is a lot of "customizing" of espresso. You can have it lungo, corto, macchiato or even corretto, that is, with a shot of grappa. Maybe the barista should have a couple of the latter before each shift and let the customer have his ice or ghetto latte.

Hmmmm...let's see. I put up my own money to open a business, with no honest expectation of success other than my own personal hope. Doesn't that give me the right to decide what I serve? If you don't like it, go to Bucky's (one closing near you anyday now!!!) or Dunkin Ray's. But don't whinge when I tell you that I'm not making it for you. The only entitlement in commerce is the one the IRS has on your profits...peace

@Truculence: If customer wasn't happy with the store's policy, he could have said, no thanks, and have taken his place elsewhere. Insisting the store go against their policy to please the customer's preference and then threatening arson after receiving chastising from barista is uncalled for. The original blog entry from said customer is an eye-opener.

If you take yourself and your coffee (too) seriously, you frequent establishments like Murky Coffee that take their craft and themselves just as seriously. To some people, it's not just a cup of coffee. From the barista's point of view, this guy is like the one who asks the waiter for ketchup to put on his filet mignon. So what if it's elitist? Don't go to a snobby coffee shop if you don't like coffee snobs.

Reminds me of this diner scene from Five Easy Pieces with a young Jack Nicholson - one of my all-time favorites!

http://www.youtube.com/watch?v=6wtfNE4z6a8

@Erin - somehow I missed your Nicholson remark. I clicked the "note" link and then went to comments. Great minds think alike though, eh? ;-)

coffee snobbery is stupid and pointless. i mean, if you don't want to serve it on ice, that's your business, but if you tell the customer it isn't going to be 'right' and they say, 'that's how i like it' i mean, why do you really care? I don't know, coffee couture just leaves a bad taste in my mouth. who decides what tastes best? isn't espresso basically sludge in the italian place that it began? why isn't that 'right'?

While Starbucks or another corporate coffee chain might serve the ice without flinching, he doesn't want Murky Coffee's top-notch beans to taste like a "ghetto latte."

The problem with the ghetto latte from the owner's view is not taste -- it's cost. It means the customer is saving money by not paying for milk and instead filling his/her cup with free milk or cream from the bar.

Someone said maybe the shop doesn't sell iced drinks -- not the case, if you read the full story you'll see that they offer other espresso drinks iced including iced Americanos. The difference is that this customer didn't want the extra water. Hence, leaving space in the cup and allowing him to make a ghetto latte (which he apparently had no intention of doing). I suspect this is the main reason the shop has this policy and not because they are worried about the taste.

@ Gabbs. I was wondering if that was the case. When I want an iced latte, I order a double iced espresso in a large cup and then add a little cream myself: usually saves about $2, which certainly adds up. I've always felt a bit guilty about this, since it is really exactly the same thing for cheaper. Then again, I tip well and buy often.

@LunaPier The ghetto comment irked me too. I can't believe people still think its ok to talk that way.

My issue is that this place does make iced coffee beverages, and one with espresso no less. Why they are making a fine distinction on this one point is beyond me.

But hey, it's there right, and their business. Just don't expect to see me there -- I'm one of those awful iced espresso drinkers, because between the hours of breakfast and dinner, I like my coffee -- all coffee -- chilled. That's just the way I am.

I am ambivalent on the immediate subject. But I find myself deeply uncomfortable with the phrase "ghetto latte". Yes, it's Googleable, but that doesn't make it any more excusable.

Can we be a little kinder here, please?

"Customers are not entitled to have whatever they want at any time, just because they're customers."

But reasonable accomodation is key to return customers. The publicity generated by this non-incident is massive.

@gabbs -- i think you're onto something! that's the only way in which this whole thing makes sense. otherwise it seems irrational from a quality perspective that they would offer an iced americano and not an iced espresso.

I would actually be more likely to frequent a business that sticks to their guns like this. Similarly, there is a restaurant in L.A. that does not cut their pizzas, and offers zero substitutions on anything on the menu. There are plenty of places that pander to bullshit requests, and people should go there instead. Would I reject a request for a welldone steak? Depends on how badly I needed the business. If I'm a hopping neighborhood joint and I'm getting the good stuff, Marin Sun Organics or something like that, hell no I'm not going to insult the life of that animal or the farmer by serving it well done. Money is not a substitute for integrity.

The whole problem could have been avoided if the barista had simply said, "We don't serve espresso over ice here. But how about an iced Americano instead?" (And as the customer found out, he did enjoy an Americano the second go-round -- he just didn't know he could order it the first time.)

This is far better than the provocative "This is against our policy." You can still preserve the integrity of your business while offering good customer service.

One incendiary comment leads to another -- both coffee shop and customer were at fault for passive-aggressive douchebaggery, and for blogging it out of proportion.

Not everyone wants to make a "ghetto latte" - some people just want a stronger iced coffee drink. An americano is, by definition, more diluted than espresso, and that makes for one weak iced drink.

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