McDonald's Iced Coffee Product Placement on A.M. News
In recent weeks, anchors on KVVU, the Fox affiliate in Las Vegas, sat with McDonald’s iced coffees as they broadcasted the "news-and-lifestyle" portion of the morning show. But as reported by the New York Times, they weren't from an early morning drive-thru trip. In fact, the anchors hardly touched the cups.
It's part of a six-month product placement deal where the on-air cast will join their new iced coffee friends, but not during the "straight news portion," said KVVU news director Adam Bradshaw; just during the lightweight stuff between 7 and 9 a.m. Other stations owned by the Meredith Broadcasting Group may have logoed cups from the Golden Arches soon too. What if a report involves Big Macs or happy meals? During conflicting coverage, the ad agency promises to remove the cups.
Adieu to an old media era of generic mugs that made me picture a friendly coffee maker in the staff kitchen.
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9 Comments:
I wonder what happens when the cold cups start to sweat...
agk685 at 6:33PM on 07/22/08
What is up with her top?
izatryt at 6:45PM on 07/22/08
She's hiding a couple midgets under it I think.
simon at 6:52PM on 07/22/08
Heh, FOX.
AllenW at 6:56PM on 07/22/08
@simon ~ ROFLMAO!
izatryt at 7:29PM on 07/22/08
:) mee toob
simon at 9:29PM on 07/22/08
McDonald's iced coffee is gross. Its so sweet!
gillsnthrills at 9:41PM on 07/22/08
I hate the idea of product placement like this but if you think about it, what choice do they have? With Tivo, DVR, or whatever system one has to skip over commercials, if everyone wants to continue watching their favorite TV shows/programs and movies then the money has to come from somewhere. Accept it or look forward to paying high subscription fees. Sucks, but that's how it's going to be unless other forceful measures are taken.
@simon: @izatryt: WTF?
Asado at 11:11PM on 07/22/08
I would have found product placement on the news distressing, but it reminded me of how so many newspapers put ads on the front page these days. Really, it was just a matter of time.
msfisch at 8:52AM on 07/23/08