Beck's Canvas: Putting Beer and Art Together
Contemporary art and beer aren't two things you'd naturally pair together, but for the last 20 years, Beck's has supported up-and-coming artists by showcasing their work on beer bottle labels. Some big-time names you might recognize today have had labels: Damien Hirst, Tracey Emin, and Jeff Koons.
This year, Beck's collaborated with London's Royal College of Art for its Beck's Canvas initiative. The bottles above feature the work of four of the college's graduates. They'll be available nationwide August 1, for a limited time only. Who knew beer could get so artsy? [via The Dieline]
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2 Comments:
I love it! It would be cool if they made the labels easy to peel so you could collect the ones you liked best.
simon at 11:58AM on 07/27/08
Agreed Simon, (I love Becks) if they were easily peel-able; I would love to frame some of the work and use it in my bar decor!
hungrychristel at 11:20AM on 07/28/08