Starbucks Yields to Customer Demand; Brings Back Burnt Coffee
Only a few months after Starbucks replaced their "bolder" coffee with the Pike Place Roast featuring a "smooth and welcoming everyday blend," The Wall Street Journal reports that Starbucks has yielded to customer demand and will be once again brewing the "classic" bitter and burnt Starbucks coffee:
"Because of your many requests for a bolder coffee choice throughout the day at Starbucks, we are bringing it back in the afternoon to many of those stores that sell lots of freshly brewed coffee all day long," Starbucks said in a message posted on its customer feedback Web site Tuesday.
[via Consumerist]
Previously
Colbert Report on the Starbucks 3-Hour Closure
The History of the Starbucks Logos Through the Years
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9 Comments:
It's too bad that so many people who were raised on weak, watery Folgers sadly think that a full, dark roast (from Starbucks or anywhere else) tastes "bitter and burnt."
rheogs at 10:28PM on 06/21/08
well weak and watery coffee is more a result of not using enough of the beans to brew it. You can have a cup of coffee that is plenty strong and bold without tasting bitter and burnt and you can also have a weak cup from coffee that was just roasted too much. Of course, it is all subjective to the drinker's taste..
MikeA at 12:53AM on 06/22/08
I served Starbucks for a few years and people would constantly complain that they thought our coffee was old or had been brewed incorrectly (neither were the case)-- we just had to remind them that it was how Starbucks drip is supposed to taste and then we'd end up adding hot water to their cups. I think the Pike's Place is a good idea (they also introduced it as a less expensive cup) and my mom loves it. I just hope they still have it when I come back to the States next spring.
smile at 4:35AM on 06/22/08
i like my coffee super strong, but i dislike bitter/burnt tasting coffee- i stay away from dark roasts and i am not a starbucks fan.
jlhmm at 9:12AM on 06/22/08
i don't understand 'bold' coffee. it tastes burnt (because they're burning it when they roast it) and it delivers less caffeine, since they're burning all the caffeine off. there's a reason 'morning roasts' are light, they wake you up more.
al oof at 3:55PM on 06/22/08
Personally, I like strong tastes, either from strong beans or from a dark roast. I am happy that, on the few occasions that I do visit a Starbucks, I will be able to get something better than Pike's Place, which I found tasteless.
KarynMC at 7:21PM on 06/22/08
I cannot stand Starbucks coffee. But really what does it matter what it tastes like when you put all the flavorings etc. I think that's what people really go there for, the crazy concoctions of sugar.
BelleOCosity at 8:19PM on 06/22/08
Good coffee is not supposed to be so bitter. Even without stuff added to it. That's my two cents.
fritesandfries at 9:46AM on 06/23/08
The new Pike Place roast is "less bold" but it still has burnt undertones to the flavor. It's burnt but just not roasted as dark. They still don't get it.
phaelon56 at 3:41PM on 06/23/08