Pepsi Blue Hawaii Rides the Waves to Japan
I share Marvo of The Impulsive Buy's sentiment: "I’m allergic to cocktail umbrellas and drinks that make me look like a drunk sorority girl ready to flash her boobs when a video camera and Joe Francis come by." Hence I, like Marvo, have never experienced a Blue Hawaii cocktail, consisting of rum, pineapple juice, blue Curacao, sweet and sour mix, sometimes vodka, and always a festive paper umbrella.
Maybe I'd enjoy the Blue Hawaii better in soft drink form. This summer, Pepsi unleashed the limited-edition Pepsi Blue Hawaii. Sorry, unlucky Americans—it's only available in Japan. Marvo got his hands on a bottle and reviewed the drink, describing its color as "Smurf-like," and the pineapple and lemon flavor combo as "really smurfing sweet and artificial." Although the bottle is spiffed up with a picture of a palm tree and the blue Hawaiian sea, consumers are left to find their own cocktail umbrellas.
Last summer, Pepsi Japan did a similar limited flavor release for Pepsi Ice Cucumber, which sold out in less than a month.
Photograph from The Impulsive Buy
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