PrintWNBA Players Will Wear Jerseys With a McDonald's Logo
Artist's rendering of the future of sports, which unsettlingly resembles the extreme commercialism and marketing-controlled future depicted in comedy movie Idiocracy.
Looking at a WNBA jersey will soon make your subconscious crave a greasy Southern-style chicken sandwich. As part of an ad campaign for their Chick-Fil-A-ish creation, McDonalds is branding all fourteen WNBA team jerseys with the Double Arches. The iconic logo will also sneak up on pole pads, seat backs, on-court decals and other courtside signage during the league's season-opening week. When asked if other corporate sponsors could soon nab jersey space, WNBA President Donna Orender responded with the late McDonalds adage. "It could happen." [via AdAge]
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5 Comments:
Is this really any different than a golfer wearing a Titleist visor or a Nike shirt? Race car divers have done this for a long time. There's the McDonald's car, the Burger King car, the Viagra car ... this is nothing new, just a different application.
LunaPierCook at 1:54PM on 05/12/08
What makes this sponsorship more interesting is that other than NASCAR, where fast food advertising is not totally uncommon as you point out, most logos involve a sports-related manufacturer. It's more rare to see a professional athlete don a food logo on a game-time jersey.
Erin Zimmer at 2:45PM on 05/12/08
I'm sorry, I just don't see any real issues here. Advertising and sports are so closely tied together, with the animated bands around arenas and ringside roller ads, that it's as though the players are wearing these things already. You can't watch a sporting event, live or broadcast, without being bombarded with ads anymore, with the Super Bowl being the best example of this. Having ads on the jerseys is minor compared with what we put up with already.
Oh, and BTW, no, I don't like to disagree with you for once. ;-)
LunaPierCook at 3:09PM on 05/12/08
a) WBA does itself no favors to be on par with Nascar. (remember the old hippie quip: women who aspire to be equal to men lack ambition?)
b) women + eating disorders + evil that is fast food = bad
c) WBA has attempted to position itself as role models for young girls. This is a serious step backward. Why not something health related like vitamins, birth control, HPV vaccine, sporting gear mfr?
d) don't see Kobe with the golden arches or CP3 with chick-fil-a...
well, that's probably enough to chew on for now...
jacquelinec at 3:45PM on 05/12/08
@jacquilinec ...
"a) ... women who aspire to be equal to men lack ambition ..."
PTHTHTHTHTTTTTTTTTT!!!!!! ;-)
"b)" WNBA players, exercising that much, to be that good = good examples
"c)" That's something I'll agree with, though you might end up with Gucci-sponsored uniforms.
"d)" Ya' know, there's just something about Kobe that always makes me want beef ...
LunaPierCook at 3:56PM on 05/12/08