Kraft Launches New Lazy People Food

Required Eating

Posted by Erin Zimmer, May 5, 2008 at 3:15 PM

No need to lift a finger for the spoon drawer anymore when Cool Whip cravings hit. Kraft will soon package the puffy white garnish in an aerosol can, much like other air-infused whipped cream cousins. Just squeeze and shoot. This is part of Kraft's new line of eighty re-packaged products, specifically catering to the most sloth-like of eaters. Yes, Uncrustables were just the beginning.

We recently told you about the Bagel-ful, which eliminates the hassle of cream cheese spreading, but there's more. Goldfish Mac N' Cheese crackers are shaped like macaroni noodles. Chew them up and it's as if you spent a few minutes boiling water and stirring in powdered cheese to make one of the already-easiest-to-make foods.

Pudding doesn't even need to congeal overnight anymore. Just add cold milk to Jell-O Singles packets and watch the powder thicken. There's no telling what chemicals are in there, but more importantly, do we deserve instant pudding gratification? Isn't waiting part of the joy? Granola in 100-calorie pack form is another reality, which speaks to a greater 100-cal-packification movement.

Will these goods require a separate aisle? Or maybe an entire grocery market, much like the reverse of Costco? [via AdAge]

9 Comments | Tags: 100 calorie packs, crackers, Jell-o, Kraft

9 Comments:

I actually picked up a can of the extra creamy cool whip a few weeks ago. it was an interesting mix of Redi Whip and Cool Whip, but it didn't taste like pure cool whip either. I'd possibly pick some up if I just wanted a quick topping in lieu of the other spray toppings, but I think the original Cool Whip form factor tasted better.

sylphon at 3:38PM on 05/05/08

I like your "puffy white garnish" description of Cool Whip. I'll take convenience now and then but, I much prefer Reddi-wip. At least it's real cream!

cookingwithamy at 4:00PM on 05/05/08

I would love to see the 100 cal pack of granola, what is it about a tablespoon?

Carosone at 4:01PM on 05/05/08

I don't see what's so cool about Cool Whip in a can. They've had Reddi Wip for years. Kids go to the grocery store and huff the nitrous oxide out of them somehow.

Adam Kuban at 5:46PM on 05/05/08

mmmm non-dairy whip topping (with added gums and carbohydrate derivatives...yum)

Here's another funky whip topping aerosol (shelf-stable)!

http://www.factfoods.com/Products/ecms.aspx/PDF/Italian%20Creme%20Brochure.pdf

GingerSnap at 5:56PM on 05/05/08

Equally skeptical on 100-cal pack granola. A few nuts and dried fruit flecks are at least 100 cals!

I like my 1,000-cal pack granola, thank you very much.

Erin Zimmer at 6:26PM on 05/05/08

I love cool hwhip!
http://www.youtube.com/watch?v=lich59xsjik&feature=related

Emsev333 at 9:17AM on 05/06/08

Gums are carbohydrates. That said, I hate that we're becoming so lazy as country. Really? You can't open the box of granola and put a little bit in a reusable container? We're all going to be fat, sitting on top of little piles of 100-calorie pack wrappers in 10 years...

vineofivy at 10:46AM on 05/06/08

Eeeeww... artificial wipped(whipping) cream could never meet the flavour-expectation of the REAL home-made stuff! The packaging is pretty cool though!

hungrychristel at 2:26PM on 05/06/08

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