PrintDroste Effect Makes Me Like Butter More
It's good to be proud of your product. So much that you want your food mascot to be consuming the goods too, hence a packaging with the Droste effect. This Dutch term refers to a repetitive cycle of art in a diminishing, hypothetically neverending series. Logically it cannot go on forever though. For example, the Land O' Lakes label depicts their Native-American maiden mascot showing off her favorite buttah brand. But does the mini maiden hold an even minier maiden? We can only hope. Tricky, tricky stuff. [via Box Vox]
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7 Comments:
So there is some trick way that you can make the Native american woman look like she is exposing herself. A friend showed it to me years ago and it involves cutting out the entire side of the box, cutting 3 sides of the butter box she is holding ( so the top flap remains as a window). then you fold her knees up so they are under the flap. When you open the flap it looks like she is naked. I know it's totally juvenile, but it seemed funny at the time.
Judyep at 2:47PM on 04/21/08
The best but perhaps most scarring example of the Droste effect, the David Hasselhoff recursion:
http://www.post-literate.com/gerpunx/archives/hasselhoffian-recursion.gif
bobbob at 3:06PM on 04/21/08
Wow. Ever since I was a kid, I have been obsessed with the Droste box for exactly that reason. Somehow I never noticed that the Land O' Lakes lady had a box of butter...
emmab at 5:08PM on 04/21/08
Wasn't 420 yesterday?
Someone's got the munchies.....
mangabanga at 9:40PM on 04/21/08
@bobbob: ha!
Raphael at 2:45AM on 04/22/08
haaa my daughter can do the box trick I also thunk it's so funny.
joanpieroni2 at 8:07AM on 04/22/08
As soon as I read the post I knew someone was going to mention the Land O' Lakes lady's old knees to the chest trick. I was in third grade when one of my more sophisticated classmates explained to me how this was done. I remember thinking it was the hottest thing I'd ever seen. Come to think of it I was 9 years old so it probably was!!
RichardCrystal at 12:45PM on 04/22/08