Early Returns on New Dining Survey Not So Favorable
Steve Plotnicki's Opinionated About Dining Survey hasn't even been out a week and folks in Chicago have let him know in no uncertain terms how they feel about it and him.
First, Chicago Reader's Julia Thiel calls into question Plotnicki's insistence on revealing his presence to the chef because he (Plotnicki) wants to get the chef's best shot. She correctly points out that Plotnicki's policy simply guarantees that he will not get the same treatment an anonymous critic or average diner would. Plotnicki's recent blog post about Momofuku Ko speaks volumes about this issue.
Then Serious Eats' Chicago correspondent, Michael Nagrant, ratchets up his colleague's criticism more than a few notches on his site, Hungrymag. He calls Plotnicki a shill because of similar objections.
At Serious Eats we haven't had time to read the entirety of Plotnicki's guide, but based on what I have read, I don't think Plotnicki is necessarily a shill. He may be a food snob and a bit of a wannabe trying to earn a place for himself in food journalism by a) recklessly and baselessly criticizing critics like the New York Times' Frank Bruni, and by b) his insistence that his survey methodology (a weighted average of ratings based on the diner's experience) will result in the most accurate, trustworthy survey ever. There doesn't seem to be much to support that assertion.
Now maybe the Chicagoans are feeling bent out of shape because Plotnicki's survey doesn't give Chicago dining its props. Only Alinea cracked his top ten list in North America. But it's more likely that Plotnicki's guide and methodology in fact raises many more significant questions than it answers.
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16 Comments:
Ed, I can't speak for Julia (though I'm pretty sure she's also just covering the ethics part out of a sense of what's right), but I can tell you, my criticisms of Steve and the dining guide have nothing to do with Chicago's placement in them.
While I'm certainly a supporter of the windy city's culinary chops, I never hesitate to call it like it is. Being a cheerleader never does any good. It doesn't challenge restaurant owners or chefs to improve and to truly rise to the top.
It's very possible that Alinea doesn't measure up to others in the list. The problem of course is that's it's tough to know, because Plotnicki gets too close to chefs. I think you have a point, he may not be an overt shill, but how do we know he's not a subconscious one? No matter how hard he tries to be objective, subjectivity is bound to creep in when you get so close to the system.
Michael Nagrant at 7:32PM on 03/19/08
Gee I love a good firestorm, Let's see, where do I start. First of all, Michael Nagrant's comment about shilling is pretty silly considering that I have published a survey where the scores and comments are driven by ratings from more than 900 people. All I add to the mix is to judge how a resstaurant performed based on expectations. As to the comments about being too close to chefs, Nagrant obviously didn't read the introduction to my book. What sets my guide apart from the traditional food press (at least what I hope sets it apart) is that is attempts to help diners get a better meal than the average diner gets. If Nagrant isn't interested in how to get a better meal at a restaurant, or doesn't believe in the concept, well that's okay. But my guide is directed at people who are interested in improving their dining experiences, rather than perpetuating the mediocrity that often passes for fine dining at many restaurants. But in order to do that you can't dine anonymously. You have to somehow communicate to the restaurant that you want their A game and not their B game and as soon as you do that, you can't be anonymous any longer. . Finally, Ed, don't you write for the Times which would make you sort of biased? But besides that, on what basis would you say that my critique of Bruni's review of Dovetail is unfair? While I was a bit strident in my tone (editorial style :-), I suspect that the assertions I made about Fraser's technical proficiency, compared to Humm's and Bouleys, are probably true. Humm spent something like seven years in the Pont de Brent kitchen and you can taste his training in his food. Fraser's food does not have any of the sheen or polish that you will find in Humm's food, let along Bouley's food. Unfortunately, the reviewer for the New York Times wasn't able to tell the difference and as a result, I was cranky after I followed his recommendation so excuse my rant about it (not really but you know what I mean,)
Steve Plotnicki at 8:35PM on 03/19/08
I don't see how anybody's feelings about Plotnicki personally have anything to do with the validity of the guide. The guide's ratings are not based on his own opinions of the places included. If people don't like him, that's their business - but it's important to separate out the guide from the man. I'm sure some people hate Tim and Nina Zagat too, but that really doesn't have anything to do with their guide. If a restaurant in Chicago (or elsewhere) didn't make the cut - it's because it didn't. To take that personally or to somehow link that with Plotnicki's personality is just silly.
Tamara at 9:34AM on 03/20/08
I think you're right, Tamara. I was probably premature with my opinions.
I'll have more to say after I've had a chance to read the entire guide.
Ed Levine at 11:37AM on 03/20/08
My criticism of the Opinionated About Dining guide is mostly based on the probability that most readers of Plotnicki's blog live in New York, which would bias the data toward that city. I know that he solicited responses from around the country and that many of his respondents travel a lot, but if a high percentage of the reviews came from New Yorkers it would probably cause New York restaurants to rank higher than they would otherwise. I'm not saying that New York doesn't have a lot of great restaurants, or even that more Chicago places should have been on the list, just that the survey may be flawed.
The issue of Plotnicki not dining out anonymously is tangential in a way--as others have pointed out, his opinions aren't the only ones in the guide. But again, if a lot of the respondents are fans of his blog, they're likely to agree with his philosophy on dining out and apply it themselves, at least if they have the necessary clout. Which is nice for them, but makes their dining experience less typical of what most diners can expect, whether or not they "communicate to the restaurant that [they] want their A game and not their B game." Everyone wants that, don't they? But not everyone has the connections, cash, arrogance, or whatever else it takes to ensure they'll get it. Of course, the guide is specifically aimed at "destination diners," or people with enough money to plan their travels around fine dining. Maybe Plotnicki should retitle it "The Rich New Yorker's Guide to Dining in the U.S. and Europe" just to make it clear who should read it.
Julia Thiel at 12:23PM on 03/20/08
Julia I wish you would read the book before making incorrect statements. In terms of the10 highest rated restaurants in the book they are in order;
1. Troisgros
2. Bras
3. Fat Duck
4. L'Arpege
5. Pierre Gagnaire
6. Urasawa
7. El Bulli
8. L'Astrance
9. L'Arnsbourg
9. The French Laundry
None of them are in NYC. In fact the only that are located 2 in the U.S. are in California. Secondly, your notion about who the book is directed at is misplaced and is unnecessarilly insulting to the people who actively travel to dine out and who do not earn large incomes. There are many people who fit that description who participated in the survey. But your raising it in this context does raise the question, if you are not someone who actively travels around the U.S. and Europe in an attempt to learn about cuisine and to better fine tune your palate, on what basis would you be an authoritiy on this subject matter?
Steve Plotnicki at 2:50PM on 03/20/08
I have, in fact, read the book (not cover to cover, but I've looked at it pretty closely), and if you can point out any inaccurate statements I've made I'll be happy to correct them. Out of the top 50 North American restaurants in the book, 32 are either in California or New York state, 15 of them in NYC. Seven are located somewhere besides the east or west coast, two of those in the midwest.
As far my notion of who the book is directed at, it's taken directly from the cover, which says it's "the ultimate guide for destination diners." In your intro, you define this as "someone who plans weekends and vacation travel around dining out." I didn't say there's anything wrong with that--it makes sense to me, actually--but it does take money, especially to eat at the kinds of places listed in the guide. And while experience with fine dining might be necessary to be an authority on high-end restaurants, I'm not convinced that experience alone necessarily makes one an expert.
Julia Thiel at 4:35PM on 03/20/08
Well your prior post made a snarky comment saying that it should be called, "The Rich New Yorker's Guide to Dining in the U.S. and Europe." Your last post tones that rhetoric down quite a bit which I appreciate. As to who actually practices this hobby, I took a look at the list of our top weighted participants which included exactly two wealthy businessmen from NYC (me included LOL.) Others professions on the list were:
Human resources manager in London
Project manager at a financial printing company in London
Investment banker in London
retired architect NYC and Paris
young attorney in NYC
professor in N. Cal
psychologist in NYC
professor in Chicago
Nuclear Arms expert in Wash DC
Political writer in London
Accounting clerk in London
eBay seller from Canada
Fashion model from Paris
Actuary from California
Housewife from California
Computer consultant from London
Computer executive from Northern Cal.
While some of the people on the list are high income earners, there are also those who do not make a lot of money but who save in order to take two or three trips a year for the purpose of dining. You have also twisted around a comment of mine when you said,
"And while experience with fine dining might be necessary to be an authority on high-end restaurants, I'm not convinced that experience alone necessarily makes one an expert."
Nowhere have I made that claim. What I have said is that experience is a fundamental component of being an expert on any topic, and by offering a blended opinion of people who might qualify to be experts, the results are more reliable than other guides on the market.
Steve Plotnicki at 6:16PM on 03/20/08
"While some of the people on the list are high income earners, there are also those who do not make a lot of money but who save in order to take two or three trips a year for the purpose of dining." And in the rating system you use, their opinions wouldn't carry a lot of weight because they can't rate as many restaurants as others do. There may be merits to the system you've come up with, but it does inherently favor the opinions of wealthy people who can afford to eat regularly at expensive restaurants, and it seems to me that the resulting guide is also aimed at them, for better or for worse.
Julia Thiel at 6:59PM on 03/20/08
This argument reminds me of my love-hate relationship with OAD: I enjoy living vicariously through SP's adventures with his Black Card, but he's no critic (in the idealistic sense of the term); and I certainly can't fathom how he could or would objectively collect and synthesize the opinions of others. That doesn't seem to be the strength of his blog--I mean, who was asking for this? Really. He was supposed to be Alan Richman--minus the ability to write in grammatically correct sentences--not Tim Zagat.
lostfourwords at 11:04PM on 03/20/08
"And in the rating system you use, their opinions wouldn't carry a lot of weight because they can't rate as many restaurants as others do."
But I just posted a list of people, some of whom make quite modest incomes, who rated more restaurants than people who have significant wealth.
Steve Plotnicki at 11:19PM on 03/20/08
I would have to disagree with lostfourwords and say that Steve is a critic in the idealistic sense of the term, to the readers of his guide. He makes it clear that his goal is to get you the restaurants "A" game. If this is truly what he intends, then who better to provide reviews than a man renowned for getting the best out of restaurants. After reading his tips, he would expect you to get the best out of each restaurant, and he would therefore be the ideal critic, in the sense that you are now receiving the restaurant's "A" game, as well as him (like an ideal critic, he is reviewing what you are getting)
That said, I would much rather read a guide such as this, presided over by one such as Steve, over the Zagat guide.
Have you ever read those?
They're so boring!
I'm not planning however, on buying any of these guides. The blog posts are much more interesting.
nicknormile at 12:26AM on 03/21/08
The simple fact of the matter is that out of these 900 participants - a sufficient number hadn't dined at Dieter Muller or Vendome in Germany (both 3 star Michelin) to warrant inclusion in the guide. I fought hard to get them included - even if I was the only participant who had dined there - but I lost. So DM and Vendome are excluded - and Joe's Stone Crabs is in. RobynG
RobynG at 12:02AM on 03/25/08
Regarding rating restaurants - I personally did not rate any restaurant I haven't dined at within the last 3 years or so. What's the point of rating my meal at Troisgros when I dined there 20 years ago? FWIW - we were never told that our ratings would be weighted by the number of places we reviewed. If that were the case - I could have rated dozens. But again - what would be the point of rating a place where I dined from the 1970's through the 1990's? RobynG
RobynG at 12:12AM on 03/25/08
Finally - I don't disagree with Steve about everything. We agree about Mr. Bruni. I dined at Michael's Genuine in Miami this week - Mr. Bruni's 4th or 5th best new restaurant of the year. Left me scratching my head. It's not a bad place - it's quite ok. But almost the best new restaurant in the US? Was about on a par - give or take a bit - with Bistro Aix here in Jacksonville FL (near where I live) - which serves similar food. Bistro Aix is a great Jacksonville restaurant - but I don't think anyone would confuse it with one of the best restaurants in the country. RobynG
RobynG at 12:21AM on 03/25/08
Great article! If you're looking for good restaurants in the area check out www.foodjoker.com. Great selection of places to eat and great site. Available also in 8 languages.
Leo11111 at 3:07PM on 03/25/08