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'Shop the Peripheries ... Stay Out of the Middle'

20080104-infoporn.png

Ed's previous post on Michael Pollan's "food commandments" reminded me of the latest issue of Wired magazine, which I paged through recently. In Ed's entry, he quotes Pollan as saying "Shop the peripheries of the supermarket; stay out of the middle." Wired ran a handy little graphic that neatly illustrated this concept, pointing out that the center aisles of the market are loaded with the cheapest, most calorie-laden foods. Click the graphic above for a better view.

1 Comment:

That piece was written by Bonnie Powell of Ethicurean (http://www.ethicurean.com/). If anyone wants more info, she did an interesting post about the math she used to develop the numbers: "Wired’s Infoporn on mapping the price of a calorie" (http://www.ethicurean.com/2007/12/28/infoporn-on-calories/).

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