PrintBoozing on the Penultimate Night of Hanukkah
Though Purim may be the official drinking night for Jews, one beer should go particularly well with latkes. He-Brew claims to be "a smidgen of Middle East" and "a dash of American West." As the only Kosher beer on the market, their mascot is a jolly Orthodox man with curly sidelocks, merrily double-fisting two bottles as if he's just won a wild round of dreidel. Talk about L'chaim!
The self-proclaimed "Chosen" beer is from a New York microbrewery, first conceived by a chutzpah-happy guy named Jeremy Cowan. His products prove his biblical literariness, which pluck allusions from the ever-seductive Song of Songs (Pomegranate Ale called "Origin") and the Book of Genesis, ("Jewbelation 11," inspired by the 11 stars Joseph envisioned). If that's not enough to tickle your punny bone, watch He-Brew's video ads.
Of course, they're too witty not to already think up the best Hanukkah pun ever. "Candles won't be the only thing getting lit" this year. Maybe we should all apply to their "Chosen" internship. Especially if they consider issuing payment in gelt. Check here for store listings, but quick word of the wise, they usually carry it at World Market.
About the author: Erin Zimmer, Serious Eats's Washington, D.C., correspondent, is a just-graduated Georgetown gal following her nose about town as Washingtonian magazine's Dining intern and Best Bites blogger. She got her start as the Hoya campus paper's food columnist, and since entering "real person-hood" has ached for her dining hall's omelet station.
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4 Comments:
Hysterical!
Curlz at 11:49AM on 12/10/07
don't know what you're talking about. All unflavored beer is considered kosher, and anything produced by Coors or Miller has kosher certification. So it's really just the only jewish stereotype at the corner deli.
gavri at 1:04PM on 12/10/07
Agreed with Gavri. MOST beers are kosher. This is just the gimmicky beer people bring to Jewish holiday parties that no one ever actually drinks. I have a six-pack sitting in a cabinet right now.
Stufsocker at 10:36AM on 12/11/07
This is a great product. Aside from creative shtick, we're making great products. The only 8% pomegranate strong ale in the country. Not to mention an incredible double rye-based IPA that has not only won numerous awards, but has been featured in Playboy and Beer Advocate. There's more than just the marketing. Feel free to drop an email to ztdavis82@gmail.com with any questions.
ztdavis82 at 2:30PM on 12/12/07