PrintNew Honey Nut Cheerios: Now With Less Cereal!
Consumerist reports that new boxes of Honey Nut Cheeries are lighter and taller than older boxes but cost the same. The result is handing over $2.99 for 1.5 fewer ounces of honey-flavored Cheerio goodness in a box that is slighter, slimmer, and taller than before.
I can understand the effects of inflation, but if the box were to change, wouldn't it make sense to shrink it? I half expect trai_dep's comment to become reality: "I'm just waiting for a burst graphic on the boxes saying, 'New—TALLER!!' "
Photograph from Spying on the Streets on Flickr
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5 Comments:
Um...I hate to state the obvious here, but being a site newbie (and also commenter #1)...well, here I go.
New...Taller! is exactly the point, the point being to disguise the reduction in weight at the same price with a taller ("bigger") cardboard box. Cardboard is cheap. The cereal is the expensive part, so let's reduce the amount of it and put it in a seemingly bigger box. Hopefully no one will notice!
kurteye at 8:28PM on 10/15/07
Nah, it's okay to state the obvious. It is obvious....ly a mean way to scam your customers. Nice. A lot of people do notice. But I guess most people won't.
A bit dodgy.
Then again, I don't eat cereal, so I can't vote with my buying habits. "Instead of not eating cereal, I shall continue not eating cereal!...wait."
roboppy at 9:08PM on 10/15/07
people tend to think that taller, slimmer objects hold more volume than they actually do. if the box had simply been made smaller, more people would have noticed the difference in size and would have realized they were getting less cereal.
Sumintra at 7:46AM on 10/16/07
I was wondering about that. John eats Cheerios, and we've been waiting for a sale, but one hasn't come in a while. When there was a sale, it was on the tiny boxes! Grrrrr.
hereandthe at 9:31AM on 10/16/07
$2.99? $2.99???!!!
Where can you get cheerios for 3 bucks a pop? Not in my nabe, that's for sure. I can't get it for at least $4 a box, and the larger sizes are a lot more. (Which is why my son believes he is living a deprived childhood because I won't keep him in unlimited Honey-Nut Cheerios.)
Dee at 1:17PM on 10/16/07