EU To Ban "Superfoods"
New EU legislation going into effect this Sunday will hopefully make it easier for consumers to understand the health claims and benefits of foods. According to the BBC, the legislation will:
- "Ban the use of the term "superfood" unless it is accompanied by a specific authorized health claim that explains to consumers why the product is good for their health."
- "Nutritional claims such as 'low in salt' or 'light' will have to meet a standardized definition agreed by the EU."
- "Foods that make a nutrition claim - such as being low in salt - will have to make it clear on the same label if they are also high in fat or sugar."
- "Foods that are high in more than one nutrient will not be allowed to make a nutrition claim about another of its ingredients."
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1 Comment:
This British television debate between Shazzie, a raw foodist, and a health expert illustrates the British interest in the term "superfoods" very nicely.
jenbot at 4:50PM on 07/02/07