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You Can't Compare Low-Fat to Full-Fat And Expect People Not to Notice

Posted by Lia Bulaong, February 8, 2007 at 9:53 AM

Rebecca Blood discusses the Annie's Homegrown CEO's comments in response to Megnut's post on the recent Annie's vs Kraft debacle in Salon: "Sure, John Foraker's statement is accurate. But it's deliberately misleading, comparing a low-fat version of his product to a full-fat version of his competitor's. Falling back on "recommended preparations" doesn't cut it. His statement is designed to give the impression that, all things being equal, Annie's macaroni and cheese is noteably lower in calories, fat, and sodium than Kraft's."

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