Miller High Life's Century-Old Title as the "Champagne of Beers" Threatened by Krait's New Beerpagne
India's Cobra Beer is looking to break into the elusive Cristal market by launching Krait Prestige Champagne Lager, a $12 bottle of beer that undergoes a second fermentation at Belgium's famous Rodenbach brewery.
"Instead of being the guy who brought cheap liquor, you are now Mr. Cutting Edge," remarks WiseBread with an astonishing lack of discernible sarcasm.
Indian beerpagne brewed in Poland, secondarily fermented in Belgium, and released to great fanfare in New York, New Jersey, and California?
I almost feel like I'm living in Blade Runner.
Okay, that's a slight exaggeration. Has anyone actually tasted this stuff?
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2 Comments:
Well, they ain't got the girl in the moon, so end of discussion.
Adam Kuban at 5:36PM on 01/16/07
Yes, it found its way to the free table at my job, and a bunch of us cracked it open and tasted it. It was really, really, not very good. The only thing I can figure is it was skunked or the people making it have no idea what beer is. For example, that it doesn't come in champagne bottles.
smalera at 11:48PM on 01/16/07