Five Things to Do with an Entenmann's All Butter Loaf Cake
Or what I like to call, POUNDCAKESMASH!

[Robyn Lee]
Oh, All Butter Loaf of my youth! Some of us in the Serious Eats office had the good fortune of living a mere five minutes away from an Entenmann's outlet as a child. A national brand originating in Brooklyn circa 1898, Entenmann's is now a ubiquitous part of drugstore and supermarket displays.
You can always spot that special section decked out with the Original Recipe Chocolate Chip Cookies, All Butter Loaves, and Crumb Cakes. In my eyes, they were a step up from Zebra Cakes and Honey Buns, my typical after-school snacks, but of course incomparable to home baking.
(Microwave a Honey Bun for thirty seconds, unwrap, and enjoy in silent bliss while watching Full House or The Fresh Prince of Bel-Air and you will have experienced being Grace Kang, age 10.)
The Entenmann's outlet holds a dear place in my heart, not only because the founder William Entenmann lived in my hometown, but it was where my mom let me pick out two items to take to the register. As a de facto only child, two whole containers of baked goods made for a tremendous amount of riches. Prices at the outlets are well below retail so everything feels like the best deal ever. The experience of being in a room surrounded by blue and white Entenmann's boxes containing various baked goods is totally recommended.
My all-time favorite item will always be the All Butter Loaf, also known simply as pound cake in my family. The ever-so-soft moistness, the eerily golden brown top, and the loaf ends—so delicious I never minded eating them. It's such an incredibly versatile loaf and can act as a base to many desserts.
When I'm looking for something simple, endlessly adaptable, and readily available—and apparently I'm not the only one—I turn to the All Butter Loaf. Here are my five favorite preparations and if you're in the mood to try any of them, I suggest seeking out an Entenmann's outlet store near you.
Honeyed Carrot Topping

With a surplus of small carrots from the farmers' market, I turned to a sweet application. Lightly sautéed, the carrots add an earthy sweet crunch to the honey-butter mixture. Lovely with a scoop of vanilla ice cream.
Honeyed Carrot Topping
- serves 2 -
Ingredients
2 small carrots
2 tablespoons honey
1/2 tablespoon unsalted butter
Salt
Ground cinnamon
Procedure
1. Wash and peel carrots. Trim off the ends and then slice the carrots into very thin coins, about the thickness of a nickel.
2. Saute the carrot coins in butter over medium heat for a minute or two so they just lose their raw snap.
3. Turn heat to medium-low and add the honey to the pan. Let it heat through and mingle with the butter. Add a pinch of salt. Serve with a sprinkle of cinnamon.
Fondue

Offering both toasted and untoasted All Butter Loaf chunks makes for a nice comparison when fondue-ing.
Lemon and Cream Parfait

I'm a die-hard curd freak and will look for any excuses to exceed my quota. Here, the lemon curd adds a pleasing sharpness to the smooth background of whipped cream and strawberries.
Toasted with Fig Preserves and Honey

Toasting the cake so it becomes a bit crusty adds a different dimension of warm, buttery flavor. For a breakfast snack or late afternoon delight, toast and spread with Nutella, dulce de leche, jam, or even more butter. Basically, anything that you like to eat and need a vehicle for doing so works here.
Strawberry Shortcake

I'll admit this is a traditional standby that I prefer to versions that use biscuits. You can choose to macerate the strawberries with a bit of sugar, but it isn't necessary if they're in season. I used to add vanilla to the whipped cream but i leave it out here to truly get the strawberries and cream melding of flavor.
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20 Comments:
Ahh, Entenmann's pound cake...it was the dessert of my youth too! Although I've since moved on from it's scarily perfect (and slightly spongy) crumb, I will always have a soft spot in my heart for the yellow pound cake. I remember painstakingly looking at each loaf before picking one with the biggest yellow butter surface area on top.
Thanks for bringing back some memories, although we never got much fancier than eating it with a scoop of ice cream.
leeber at 9:32AM on 08/26/09
Mmmm, the memories. I remember my mom using the pound cake as a base for her strawberry shortcake. Papa used to get the chream cheese crumb cake and eat it with his mid-morning coffee. He'd save me the last few sugary sips from his cup, and I'd dunk a corner piece until it was soggy and dropping into the cup. Then I'd eat them with a spoon!
juliebugsmama at 9:37AM on 08/26/09
Use it to make a savory bread pudding with fresh crab or smoked fish, crushed garlic, caramelized onions and the herbs of your choice. Add lots of sharp cheese and douse in cream before baking. This works very well with a slightly stale loaf. If you don't like fish, you could use chopped smoked ham and thick-cut bacon, or sliced smoked sausages as well.
NotAmerican at 9:38AM on 08/26/09
Layer of Entenmann's pound cake, layer of vanilla/caramel ice cream, layer of crushed Heath Bars in a springform pan. Freeze. Repeat. Freeze. Repeat. Drizzle top with chocolate sauce.
Results: A sinful ice cream cake. Used to be a summer staple at the lake.
smallkitchen at 9:58AM on 08/26/09
Ah I do love a nice slice or two or three of Entenmann's Pound Cake.
One of my favorites ways to serve it is to toast 2 slices on a pan, spread peanut butter on one piece and nutella on the other (both on the hottest/most recently toasted side so they melt) and make a sandwich. Top with Vanilla Ice Cream, letting it melt briefly before serving so that you have a little sauce.
On a side note: I always have to put the cakes (in the box) in a bag and hang them up in my apt. Otherwise my cat would slice the cellophane open then eat the strip of butter and leave the rest of the cake untouched.
She already knows how to open the cabinets.
Altho I have come home and found her hanging onto the bag before.
chef17 at 10:19AM on 08/26/09
my favorite entenmann's dessert was the cake with the mysterious white cream found under chocolate icing. i can't really describe it better than that-anyone know what i'm talking about? (well, i just looked at the website & it might be their black & white cake) their crumbtop donuts kind of rule too. unfortunately, i don't live near an outlet anymore...sigh.
a story sprung to mind when grace mentioned feeling like a rich kid with the boxes of baked goods...when i was about 8, my uncle took my sister and i to a chocolate shop & told us to each pick out 2 pounds-my eyes bugged out of my head...and so did my mom's, who only let us take home a single pound (it was all the further down that she could talk my uncle into-ha) best day of my childhood.
(also, between full house & the fresh prince, we could have been best friends! ha.)
gastronomeg at 10:38AM on 08/26/09
Such memories - when I was a kid, in the mornings before school, my dad used to toast a couple of slices, butter it lightly, and serve it to us for breakfast. Most delicious breakfast, ever.
sixsonnets at 12:00PM on 08/26/09
I currently live less than five minutes from an entenmann's outlet. I enjoy their stale crumb cakes on occasion.
eeels at 1:07PM on 08/26/09
This is clearly a case of false advertising. That loaf is not all butter.
Aaron Kagan at 3:16PM on 08/26/09
Entenmann's! I loved all of those things but my mom stopped buying it as I got older. I think the best story ever was... post high school, I was home and went ot the grocery store for my mom, and it occurred to me to buy some cake because I wanted it. I bought the chocolate cake with chocolate frosting (devil's cake with chocolate frosting I think they call it?) and I ate a small piece. Then I ate another piece, slightly larger. About 3 hours later, I'd eaten the whole cake by myself, my eyes were wildly frantically swirling around, and I was telling my mom how the cake was better than crack. I have no idea what she must have been thinking.
A week or two later, when I'd calmed down, I bought another one, but it didn't ahve the same effect. I still wonder about that. (And I don't have a sweet tooth - I like salty snacks now - which makes that incident extra weird.)
feistyfoodie at 4:00PM on 08/26/09
For the last ten years of her life, my grandmother pretty much lived on the raspberry danish.
My Entenmann's favorites as a kid included the chocolate and regular crumb doughnuts, the chocolate frosted doughnuts, the small soft chocolate chip cookies, the vanilla chocolate frosted cake, and (I believe) the pineapple cheesecake (or some cheesy fruity cake or danish). I've had a bite or two since, but Entenmann's just don't taste as good.
HeartofGlass at 6:51PM on 08/26/09
These are very creative and all look good! I can't say I have ever bought a butter loaf but maybe now I will :)
Chew on That at 7:04PM on 08/26/09
Gastronomeg, I could be wrong but I think that you are thinking of the Bumpy Cake...? The chocolate cake with lines of thick white icing, all covered in also thick chocolate fudge icing? I think that's by Sander's, but maybe Entenmann's also has a version.
TheBaney at 11:19PM on 08/26/09
@punctum, I don't think that's gyoza dipping sauce, but rather chocolate fondue (as indicated by the link to Sara Moulton's recipe).
blisseau at 6:53AM on 08/27/09
I just like it plain.
Cybermom at 7:03AM on 08/27/09
I've always wanted to slice off the top buttery layer and just eat that. Sigh. So good.
LHSK12 at 2:34PM on 08/27/09
No interest whatsoever. I'm sorry to be a fly in the ointment but Entenmann's pound cake is one of those products that is a pale facsimile of the cake after which it's modeled. It's like blue box mac & cheese and Wonder Bread. The last time I had Entenmann's cake of any sort was probably while I was still partaking of a certain herb that makes such products taste good.
therealchiffonade at 2:44PM on 08/27/09
My suggestion is to take your Strawberry Shortake and boost it by slathering butter on the cake slices and grilling them in a pan first. If you've got heartier fruit (stone fruit, pineapple, apples), make a compote with them and grill the cake on an actual grill. I don't recommend the grill for the strawberries though, as the smoke flavor overpowers the berries.
tshoward74 at 2:51PM on 08/27/09
@chiff--I agree---in fact, looking over the posts, I think most of us basically say: 'we grew up in non-baking households and before we had homemade as kids, we thought it was good, but now we have had real stuff, and went back and tried it, it sucks.'
HeartofGlass at 3:11PM on 08/27/09
i agree with chiff and heart -- i say #6 - what to do with an entemann's pound cake: throw it in the garbage..... (i'm just being a box cake buzz killer, sorry)
pooch at 9:26PM on 08/27/09