Tasti D-Lite in the D.C. Metro Area?
Before we return you to our regularly scheduled programming, we wanted to introduce you to Erin Zimmer, who will be checking in weekly with notes and news from the greater D.C. area. Welcome, Erin! We're looking forward to your dispatches from the nation's capital. —The Serious Eats Team
So maybe Tasti D-Lite isn't always as mouthwatering as the flavor names insinuate. But every once in a while, the ten-calorie-per-ounce fluffiness is Godlike. So why can't cities like Washington be part of the fro-yo fun?
Oh wait. Here's a little known fact—even to longtime D.C. residents. We kinda are. Tasti D-Lite actually has a long-lost cousin in College Park, Maryland, at the center of the University of Maryland's campus. It opened in 2005 and is just a few Metro stops from D.C. proper. The location is so enigmatic, though, that a Google search isn't much help, and even Tasti D-Lite's corporate website doesn't mention it.
The story gets stranger. The store temporarily closed earlier this summer, during prime time fro-yo season. Apparently the loss of full-time UMD students hurt business and it plans to reopen once the academic year begins.
So what's a Washingtonian to do in the meantime? In a city where fro-yo options hardly exist? Unlike New York City, where Tasti D-Lite is based and where there's one on every corner, and unlike the Pinkberry thing in Los Angeles, D.C. ice cream shops just offer nonfat flavors in the humdrum vanilla, chocolate, or swirl. (Big deal.) And they're always listed at the tail-end of menus, after all the fancy schmancy ice creams.
Will we ever get our own Tasti D location? Or a Pinkberry? One that's actually open during summer? A couple weeks ago, the Los Angeles Times did a huge piece on the Pinkberry craze, which makes me wonder whether frozen yogurt shops could eventually replace, or at least challenge, coffeehouses as the trendy, go-to destination for a quick buzz, relaxation, and socializing.
Fro-yo shops such as Pinkberry and Valley Village's new Menchie's are attracting crowds that previously hung out at Starbucks or the Coffee Bean & Tea Leaf. Actual "scenes" are developing at some locations—partially because of their interior design, as well as customers' increasing appreciation for the health benefits of eating yogurt over, say, drinking a Frappuccino.
Who knows if Washington will ever see a real-life fro-yo war. Maybe we don't have the right clientele—not enough of those twenty-something girls in big sunglasses on their seven-calorie lunch diets?
About the author: Erin Zimmer, Serious Eats's new Washington D.C. correspondent, is a just-graduated Georgetown gal following her nose about town as Washingtonian magazine's Dining intern and Best Bites blogger. She got her start as the Hoya campus paper's food columnist, and since entering "real person-hood" has ached for her dining hall's omelet station.
About the author: Erin Zimmer, Serious Eats's Washington, D.C., correspondent, is a just-graduated Georgetown gal following her nose about town as Washingtonian magazine's Dining intern and Best Bites blogger. She got her start as the Hoya campus paper's food columnist, and since entering "real person-hood" has ached for her dining hall's omelet station.
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3 Comments:
"So why can't cities like Washington be part of the fro-yo fun?"
According to T-D, there's no yogurt in it, which is I think what makes it palatable to me as an ice cream substitute (only some flavors and only on a really hot day).
From their website:
"Tasti D-Lite is a dairy-based frozen dessert; it is not frozen yogurt, because it does not contain any yogurt...."
kqrbob at 5:53PM on 07/20/07
I have a hard time with Tasti D-Lite. I think it tastes like some sort of chemistry experiment gone awry, but I must admit I haven't had it in many years. Pinkberry was underwhelming as well, though it is very low in calories. My favorite tart frozen yogurt is at the Zabar's Cafe in New York at 80th St. and Broadway. It's also the cheapest.
That said, I now want to welcome our new Washington, D.C., correspondent, Erin. We consider her our Serious Eats Washington bureau chief.
Ed Levine at 6:01PM on 07/20/07
I'm so happy to see DC represented on Serious Eats now! It's fun to read about good food available elsewhere, but really not so useful to me. I'm looking forward to the DC content. Thanks!
22209 at 2:22PM on 07/21/07