The internet tells me that this Friday, March 7, is National Cereal Day, so it must be true. To celebrate, I'll be treating myself to bowl after breathless bowl of the good stuff. I'm also taking a look back at my favorite Cereal Eats moments over the years. Join me!
While I languished in Florida over the holiday break, other Serious Eaters were far and away in wild and exciting places. Jamie went to Cyprus, Kenji went to Turkey and Robyn went to London, where she encountered Lion cereal. Lucky for me, she brought me some back to try.
Our intrepid cereal columnist is stranded in Florida this week, with access to dozens of cereals in suburban supermarkets heretofore unavailable in New York. Top on her list: Kellogg's Cinnamon Jacks.
Multigrain Cheerios are one of my all time favorite cereals. I personally feel that this cereal needs nothing added or taken away whatsoever—it's a near-perfect cereal as is. I've tried two different new varieties of MGC's over the past year: Dulce de Leche (ick) and Peanut Butter (delish). That said, I wasn't mad when I happened upon the new Multi Grain Cheerios Dark Chocolate Crunch.
Nothing gets me more excited than a new cereal, and I'm happy to report on two new offerings soon to be hitting your supermarket shelves. New Honey Bunches of Oats Chocolatey Almond Crunch and Poppin' Pebbles are both worthy cereals in their own right. Both of these cereals will be available in January, so it's something for you cereal-lovers to look forward to after the excitement of the holidays.
In case anyone has forgotten, I LOVE Special K. Like, love love love it. For a while now, I've been meaning to try some of these new Special K varieties. And now that it's finally happened, I sort of wish it didn't.
I'm embarrassed to say that before today, I don't remember ever eating Life cereal. In fact, now that I've written it for all the world to see (because obviously all the world reads this column,) I'm even more ashamed. But now I know: Life cereal is truly awesome.
I wrote a post about a funny little candy bar called Chunky last week and a fierce battle about raisins raged in the comments. How does this wrinkly little dried fruit evoke such intense feelings in Serious Eaters? I decided to probe a bit deeper today, as we explore some of the other members of the Raisin Bran family.
This week, we're talking about—you guessed it—favorite cereal commercials from when you were a kid! Come on, I know you got 'em.
I believe plain and/or savory cereals most certainly have their place in the bowl. Today, I test drive Erewhon Supergrains Quinoa and Chia.
Hola there, Cereal Eaters. Looking to get your input today. Seen some very nice looking cereal recipes gracing the site and it got me thinking: why don't we talk about cereal recipes more often? Yes, we all love Rice Krispies Treats, but surely there's got to be another great cereal idea out there? I must admit, the most creative I've ever gotten was making the quick microwave version of marshmallow cereal treats using Cinnamon Toast Crunch. Here's a few goodies from the Serious Eats recipe archives.
Get out your tissues, folks: this is a sad tale rife with nostalgia, longing and star-crossed cereal love.
Welcome back to Part II of "Often Forgotten Cereals". Last week, we delved into the not-so-mysterious Product 19. And today, as promised, we take a closer look at Basic 4.
Very exciting new, cereal lovers! Every year, for a few short weeks around Halloween, Count Chocula, Boo Berry and Frankenberry are released onto grocery shelves nationwide. This year, two new, or should I say old monsters join the pack. The discontinued Yummy Mummy and Frute Brute are back!
"What on earth does Product 19 mean? What are the rest of the Products like? Is it some sort of experimental drug?" This week, we're unlocking the mysterious of an overlooked cereal...or attempting to, anyway.
I fear that if I don't, no one else will. What I love so much about Froot Loops is that it's so unabashedly a sugary cereal. There is absolutely no pretense here, and that demands respect. Any other Loops lovers out there?
The final installment of my General Mills adventures involves lots of cereal-eatin' and a trip to their R&D Plant. From the moment I started this column I've dreamed of doing an "Un-Wrapped"-like tour of a cereal factory to see how it's made. The General Mills folks made that dream come true.
After I had taken a good look behind the scenes at General Mills HQ and some of the fun that goes on there, it was time to head to two of the very coolest places: the photography studio and the General Mills Archives.
Ever wondered what it's like behind the scenes in CerealLand?
What kind of cereal haunts your dreams?