The new shop features design elements like pendant lights and a pressed tin ceiling.
Just one small portion of the cheese case at the new Di Bruno's at The Franklin.
The Cheese Case
Cheesemonger Joe Ulrich mans the case, featuring upward of 150 international options.
The shop's chefs prepare and cure many of their meats themselves.
Made-in-house cheese spreads are a staple refrigerated item.
It's common to find free samples, such as this Parmigiano-Reggiano, placed out for shoppers.
Di Bruno's carries a number of high-quality olive oils, but this particular blend is made exclusively for the Philly chain.
Poschiavo pastas imported from Switzerland.
The southern side of Di Bruno's at The Franklin features a cold-case selection, a coffee bar and a hot food takeout line.
In addition to their own blend, provided by Counter Culture, Di Bruno's carries beans from Stumptown, Illy and local roasters like Reanimator.
The hot food selection changes up daily and seasonally.
Sandwiches include a grilled veggie hoagie, a caprese panini and Italian tremezzini.