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Dale Talde [Photograph: Ben Jay]

All this week, we're celebrating National Cereal Lovers Week with videos of some of our favorite chefs cooking and playing with cereal. You can get in on the action by entering your own cereal action in our Battle Outside The Bowl Sweepstakes! Submit your own original creation by October 25, and you might be randomly chosen for the grand prize of $1000. Details here.

Watch Dale Talde make this decadent challah french toast, with a twist. Cinnamon Toast Crunch® was steeped into the egg mixture and also crushed up to add a sugary, crisp coating.

This post was produced in partnership with Hello Cereal Lovers

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