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I have a soft spot for food commercials made by advocacy councils. "Beef: It's What's for Dinner" is as direct as it is adorably hokey. The milk mustache: economical branding genius.

And then you see marketing that's a little more...abstract. Head-scratching. What the hell were they smoking and where can I get some? This series of videos from Godfisk, a Norwegian website supported by the Norwegian Seafood Council, falls into that category.

Serious eaters: we give you interpretive sushi dance. From Norway. In sashimi, nigiri, and maki variations. Enjoy. And thank you, Norway, for this happy piece of WTF.

[Via Laughing Squid]

Sashimi

Nigiri

Maki

About the author: Max Falkowitz is the editor of Serious Eats: New York. You can follow him on Twitter at @maxfalkowitz.

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