Cook the Book: 'Bi-Rite Market's Eat Good Food'
Good things happen when you take a chef and turn him into a grocer. That's exactly how San Francisco's Bi-Rite Market came to be the destination it is today. Taking over the family business wasn't exactly Sam Mogannam's first choice after years in the kitchen but when he eventually took over in 1997, the revamped market turned into a truly extraordinary shopping experience, not only making over the store but playing a major part in revitalizing the Mission district.
Mogannam began by stocking the shelves with items he wanted to buy, swapping out cheap beer for local produce. With an eye for impeccable customer service he hired former servers with a knack for putting customers at ease while providing them with a background story on Bi-Rite's curated wares. He made deals with San Francisco area farmers ensuring that the shop would be stocked with the best, most local produce.
The story of how Bi-Rite came to be is inspiring, told by an owner who cares not only about food but the community to whom he is providing.
Bi-Rite Market's Eat Good Food is a cookbook and guide to eating from a grocer's point of view, walking readers through each department of the store, educating, and providing plenty of recipes for inspiration.
This week we're making our way through the aisles and pages of Bi-Rite with great wintry salads like Lemony Kale Caesar and Roasted Beets with Pickled Onions and Feta and serving up Sumac Roasted Chicken du Monde with a side of Curried Coconut Sweet Potato Mash.
Win 'Bi-Rite Market's Eat Good Food'
Thanks to the generous folks over at Ten Speed Press, we are giving away five (5) copies of Bi-Rite Market's Eat Good Food this week.
All you have to do is tell us about why you love your go-to grocery store in the comments section below.