Why you should buy Folgers coffee: because if you're a wife you're completely inept at making coffee and want to please your husband, and if you're a husband you're tired of drinking your wife's crummy coffee, which turns you into a mega jerk. That seems to be the way it went in the '50s and '60s, according to this video.
YouTube user ShaunClayton edited down coffee commercials from the '50s and '60s to capture the husbands' jerkiest moments.
But wait—all it takes is a good cup of coffee to erase the jerk. ShaunClayton also made a video compiling the husbands' reactions to the new coffee.