It's a hot topic in the cereal community. Shrouded in mystery and tinged with loss, it's a sad tale of the disappearance of one of the greatest cereals of all time, a story of redemption with a hero by the name of Amazon.com
If you have no clue what I'm talking about at this point (I'm not even really sure if I do) it's simply this: while it's not easy to find in stores, you can still get Rice Krispies Treats Cereal.
Let's back up.
Let's say I'm hanging with friends or maybe, like, at a networking event and I casually drop, "Hey you know what you can order on Amazon.com? Rice Krispies Treats Cereal."
This usually gets the following reactions:
- Naïve souls will cut in with, "oh I love Rice Krispies Treats" and it's like, yes, I'd love to have a separate (and lengthy) conversation about Rice Krispies Treats but that's not what we are talking about.
- Others will act like I said regular Rice Krispies Cereal and proceed to be confused when I explain, because they have never heard of it. I usually have to end the conversation there because I have nothing in common with this person.
- Kindred spirits who immediately cry "Wait! That was arguably the greatest cereal of all time; I can never find it anymore... Are you telling me I can still get it? Are you some sort of cereal angel?"
According to Wikipedia, RKTC was first introduced by Kellogg's in 1993. For some insane reason, a couple of years ago it disappeared. Though some sources claim it's still available in certain supermarkets around the country, I haven't seen it in years. I remember those first fateful times I scoured the grocery aisle for that purple box, wondering what type of uncertain, post-apocalyptic world I was living in.
I had given up my search until one night my friends Jason, DJ, and I were talking cereal (the usual) and decided to Google what actually happened to it. It was then that I ran across this on Amazon.
We ordered instantaneously and anxiously awaited its arrival. I nearly blacked out when my trembling hand brought the first crispy, crunchy, sugary bite of perfection to my mouth. What followed was frantic, animalistic cereal frenzy.
That was a good day.
Thing is, I'm not a huge fan of mass produced Kellogg's Rice Krispies Treats. I think you will agree with me when I say homemade ones are far superior. RKTC, however, somehow avoids the gluey, chemical flavors associated with packaged Rice Krispies Treats, delivering instead gently sugarcoated clusters of various sizes that manage to maintain a perfect mixture of crunch and sogginess in milk.
As I mentioned earlier, a visit to the Kellogg's website will tell you they aren't discontinued, and there's even a tool to help you find them but to be honest, I kind of prefer the intrigue of Amazon.com.
As I begin to ponder the mechanics of the whole situation—why they suddenly became so scarce, whether they are still producing them as often or if these are just really old leftovers, if the seller is Kellogg's or some weird creepy dude living in a basement who bought up a bunch of extra boxes (a creepy dude I would totally marry), I realize I don't actually want to know. I've been reunited with one of the greatest cereals ever and that's good enough for me.
If one person out there was still living life thinking they could no longer easily get Rice Krispies Treats Cereal and now realize they can, well, my life has served some purpose. ORDER AWAY.