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An Open Letter To Our Community About Our Sponsors

Recently there's been a lot of talk around the boards and in the comments to certain posts about our policies for dealing with sponsored content, so in the interest of maintaining our on-going dialogue with our treasured community, we thought it'd be a wise idea to share our thoughts with you.

Let's start with this: Serious Eats has been and always will be about total transparency and open communication with all of our readers. You, the Serious Eats community, are what make this site so fantastic, so your thoughts and feelings are always our primary concern. Every single comment is taken seriously!

While not everyone in our ever-growing community of serious eaters will be persuaded to try the simple "open-a-can-and-stir" recipes offered by some of our sponsors, many readers (and more than a few of us at SE World HQ) appreciate these sort of time-saving "problem-solver" recipes, which just reconfirms our notion that there's room for all sorts of readers, recipes, and community members in the Serious Eats world.

Serious Eats tries very hard to be an inclusive, democratic site. We respect all of you—the Serious Eats community—and your happiness is always our primary concern. We don't judge anyone for their food choices, no matter how different from our own. Our mission is simple: to present you with the most delicious food out there. The beauty of the blog format is that if there's ever an article or recipe that you are uninterested in, just wait 15 minutes, and it'll slide on down the page to be replaced by something new. Here's the rundown on the most common kinds of sponsorships and advertisements on Serious Eats.

Display Advertisements

These appear either in the sidebar, at the very top of the page, within the body of archive pages, or occasionally along the bottom. Audio in these advertisements must be user-initiated. We strive to work with our advertising partners to ensure that all advertisements that appear on our site are relevant to our readers. Occasionally, ads that violate these guidelines slip through the cracks. If you see any ads that violate these policies, please contact us, and we'll work to get it removed immediately. Sponsors have no input into our regular posts.

Sponsored Series

Advertisers sometimes sponsor a series of posts or a column on a particular theme. The sponsor's logo will appear with a short, unobtrusive message at the top of the post, and their advertisement may appear in a sidebar. While it's true that we discuss our thoughts beforehand with specific sponsors, our agreements with them are for general content guidelines only--sponsors do not have editorial input or approval.

Advertorials

Advertisements that appear in an editorial format, but are written 100% by our sponsor. Serious Eats neither writes nor edits any of the content. These posts will always be very clearly demarcated with the tag "SPONSORED" above the author byline, which will always be the name of the advertiser that is presenting the content. These posts will also always appear with a color treatment that is different from our regular editorial content. Additionally, the inside page of the post will always include a clear disclaimer that this is advertorial content along with a link to our comprehensive advertising policy. Additionally, all advertorials will be closed for comments. This is because historically, comments on these types of posts inevitably ended up talking more about our advertising policies than the content of the post itself. This doesn't mean we don't want your feedback on these posts--the best way to share your feedback is in Talk --> Site Feedback or by sending us an email. As always, we welcome any and all feedback to help us improve our site and our content.

Dedicated Emails

Dedicated emails are paid advertisements from our partners sent on their behalf by us at Serious Eats. These occasional dedicated email advertisements aim to share valuable product and service ideas with Serious Eats readers that we think you will find useful and interesting. Dedicated email advertisements can be recognized by the colored bar "From our Partner / Sponsored Email" at the top of the email and the special subject line "From Our Partner." Sponsors never have access to our readers' email addresses, and we will never sell or otherwise share your email address.

Additionally, from now on, all advertorials will be closed for comments. This is because historically, comments on these types of posts inevitably ended up talking more about our advertising policies than the content of the post itself. This doesn't mean we don't want your feedback on these posts—the best way to share your feedback is in Talk --> Site Feedback or by sending us an email.

As always, we welcome any and all feedback to help us improve our site and our content.

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