File this under possibly unnecessary branding. According to the Richmond Times-Dispatch, Paula Deen is "working with farmers and other food producers to come up with a line of fresh fruits and vegetables."
And no, there's no butter on them. Yet. But maybe I shouldn't poke fun. Perhaps her packaged broccoli will help rushed cooks get healthy food on the table, and encourage her many fans to include a little greenery in their dinners.
Would you buy Paula Deen's veggies?