"Frozen steelcut oatmeal—three words you never thought you'd hear together—and it's ready in less than three minutes."
You have to respect Trader Joe's for addressing such an important issue: that steelcut oatmeal takes forever to cook. Sometimes up to 45 minutes, it's just too long to justify outside of a weekend breakfast luxury. Sure there are shortcuts like the overnight soaking method, but sometimes you fall asleep and forget.
First Joe came out with Quick Cook Steel Cut Oats. A great product. It comes in a cylindrical container with a plastic lid and allows you to get your steelcut on—either via the stovetop or microwave—in just eight minutes. But wait. Joe has really outdone himself here. He made frozen steelcut oatmeal—three words you never thought you'd hear together—and it's ready in less than three minutes.
Cruising the freezer section, I wasn't expecting to see my pal oatmeal hanging out next to the lime popsicles. Aren't you supposed to be in the cereal aisle next to all your fibrous friends?* But there it was in a box.
* Now, if they start putting popsicles in the cereal section, then we have a problem.