These times represent a national acceptance of quality, handmade coffee. Cafes all over are rethinking the "faster is better" mentality and refusing to compromise quality for volume. From Intelligentsia's grand view of what a cafe can be, New York's Chelsea Market getting a visit from an espresso machine manufacturer, and a passionate barista in Seattle putting his foot down, things are heating up this summer for coffee nationwide.
Intelligentsia's New Coffee Concept
Over in sunny California industry leaders Intelligentsia Coffee and Tea will introduce a new coffee concept. This new concept located in Pasadena will be significantly different from their other cafes. While they will be staying true to their coffee ideals, Intelligentsia will also offer craft beer, a limited selection of wines, and a food program. This new concept seems to suggest that Intelligentsia has found a need for a community oriented cafe that addresses needs to a neighborhood left out by a strictly coffee-focused program.