What Your Beer Says About You
When you reach for a Heineken do you realize you're a self-assured poser who feels really exceptional but actually lacks self-esteem? Whereas those chugging back the Budweiser are sensible, grounded, and practical. According to Ad Age, beer choices can be like a Myers-Briggs test, providing insight about personality types.
Craft-beer drinkers are more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility—they don't stress about missed deadlines and tend to be happy-go-lucky about life.
Apparently craft beer nerds are also 52% more likely to be fans of The Office. Sure there are some vast generalizations here but the beer-as-window-to-the-soul study is pretty entertaining.
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24 Comments:
people that drink Coronas in the wintertime = weirdos.
guys that drink Michelob Ultra are suspect.
people that drink bud/coors in a "beer bar" = lame.
travpard at 11:12AM on 11/02/09
People that drink Budweiser don't know a damn thing about beer and obviously they don't care. That stuff is just nasty and no where near the "king" of beers, maybe in sales, but not in good taste. Actually, it is in poor taste to ingest it. Yuck.
funkopolis at 11:43AM on 11/02/09
Gee, I thought selecting a beer was about the way it tastes with whatever you are having to eat (or not eat) at the time. If I choose a Thai beer when eating Thai because I like the combination does that mean I can't choose a Landshark because I like the taste when I am out fishing or sitting around only drinking beer? If I select a Mexican beer when I am eating at a Mexican place does that mean I can't have a Corona if they don't have a Landshark at the local sports bar? BTW, I was told once that Corona was the PBR of Mexico--only ordered by people who had no taste or could not afford real beer. The bottle is pretty, however, but please don't shove any fruit in my beer. If you like the taste of something you should drink that. If not, drink something else. What's the big deal?
richopp at 11:57AM on 11/02/09
i am not saying that people shouldn't drink what they like, just that what they like says a lot about them.
travpard at 12:07PM on 11/02/09
@ richopp, chill out (with a beer of your choice). It's talking about an article from an ad magazine. You know, people who look at such things. I don't think there is a big deal.
@ funkopolis, Bud-bashing, while popular, is the clearest indicator of someone who doesn't know what they're talking about. America has far from the worst beer in the world. While your average American lager isn't (to my mind) on par with a Czech pilsner, Bud can beat the quality of most places in Latin America, Asia, and non-low country/Central Europe. Mexican beer is even overrated. For every Bohemia or Indio there's Sol, or a Modelo Especial that's sat in the can too long. Let's not even get started on Guatamalan Gallo or Romanian Ursus. Insulting Bud is really like not drinking Merlot because you watched Sideways (Easy, but not very informed).
thesteveroller at 12:15PM on 11/02/09
People who drink Bud Light = People who love the taste of fermented baby piss in a bottle or drink the weakest tasting beer to fit in with friends.
Overly Hopped Beers = The same kind of people who ask for Thai food really super hot and cant taste the nuances of all the other flavors going on. Cause all you get is the pepper burn or in this case.. that bitter bite that takes a long time to get out of your mouth.
plazmaorb at 12:21PM on 11/02/09
Back in college when I drank beer to get ripped we used to get cases of Shaeffer at Kmart for less than $5. That was some good beer.
redfish at 12:28PM on 11/02/09
I don't understand the Bud Light bashing. It's a neutral mass-market flavor, certainly not distinctly offensive. If you want to say it's boring, I completely agree, but that it tastes bad? It truly doesn't, unless anything that's not interesting is "bad" to you.
When I drink Bud Light, there are a few possible reasons.
1.) I didn't pay for it.
2.) I have 10 seconds to order at a restaurant that fails to advertise their beer list.
3.) The other options are crappy micros that people drink just because they're micros.
It's a beer that will always taste predictably "meh" for me. Like ordering water when you can't think of what else to drink.
Nickiter at 12:40PM on 11/02/09
people who judge others based solely on what they are drinking = assholes. it's a marketing survey, not an affirmation of your preconceived notions.
sloppy at 12:41PM on 11/02/09
I do find this pretty amusing, but I know plenty of craft beer drinkers that are very responsible hard working folks. They just like good beer and trying new things!
misplacedtexan at 12:48PM on 11/02/09
Granted, all of the craft beer drinkers I know DO like The Office. :)
misplacedtexan at 12:52PM on 11/02/09
Nickiter.... If you feel that rushed to order a beer within 10 seconds, then you need to tell the waitress you need a few minutes or ask her what beers she has on tap or has a list.
If you think micros are crappy, you must have the palate of a 6 year old, since there is more flavor and complexity to the water down taint water they pass of as Bud Light.
Im not an alcoholic that i need to succumb to drinking swill just to drink. I have always said that I wouldnt want to drink anything if there wasnt anything good to drink. I like to drink but I don't need to drink if there is shit being served.
Sloppy.. don't take offense to it since you are one of the people who have no taste and haven't educated your beer education past that High School Kegger stage in your life.
I'm a self professed beer snob.. I wont hide it cause I think people need to realize there is more out there than just the mediocre or piss poor beers they pass off with hip glitzy ad campaigns. Give me a good English Ale or Belgian beer over a Bud or Miller product. I guess I should start liking Bud now since they are owned by a Belgian company, but I wont since they will stick with the same hoppy mess of a recipe.
plazmaorb at 12:58PM on 11/02/09
@Sloppy, New Yorkers judge each other on EVERYTHING!
enjoy your appletini.
travpard at 1:26PM on 11/02/09
I'm generally a craft beer drinker, but I drink bud/bud light
1) at a Cardinals game at Busch stadium (drinking a craft beer doesn't feel right).
2) at AB brewery tour or Grants farm (both free, and freshest possible)
hmw0029 at 2:00PM on 11/02/09
I'm a craft beer lover and occasional home brewer, but given the choice between medicre beer or no beer I choose mediocre pretty much all the time.
I'd also like to publicly admit to drinking Bud Light Lime at the ballpark on a sweltering summer day.
While I'm at it, I'd also like to admit that I occasionally make micheladas with Modelo when doing yard work.
Thanks; this has been very theraputic.
browngravy at 2:02PM on 11/02/09
The comments are funnier than the articles. I'm a total beer snob, but that only carries so far as to what I drink and what I serve to my friends. When I see someone in a bar drinking a Coors, I honestly have no idea what kind of a guy that is, and I don't care. And if you're the kind of person who cares, I don't want to know you or drink with you.
I drink craft beer when I can. I'm sure it makes me a pretentious douche to some people, but I'm with sloppy up there: it takes an even more pretentious douche to judge someone based on their beer of choice. Get over it.
shoneyjoe at 2:45PM on 11/02/09
Interestingly, I think the comments in this post judging people on what beer they drink reveals more about the commenters than their actual beer choices.
vinpenny at 3:17PM on 11/02/09
Or it is simply because you're from Amsterdam and Heineken is what's on tap. That said, I like Grolsch! I have having to pronounce it wrongly here in the U.K. to get people to understand me!
kiimp at 5:00PM on 11/02/09
Not everyone is an epicure and that is fine with me. I don't judge people by their beer but I do judge the beer. If you like mass produced American lager, fine by me but I don't want any. If the beer list is nothing but AB/Coors/Miller then I'll have a Diet Coke. Really. If I'm not enjoying my beer then why am I drinking it? But if you are digging on it, have fun.
Bunnyman at 5:11PM on 11/02/09
I'm glad to see so much beer coverage on Serious Eats recently, it's positively been a glut.
Being a craft beer weirdo I created a site in case any of you want to see the English side of beer: What Ales You
My personal favourite, Old Empire although the new strong Brew Dog beers are interesting!
wicheda at 7:23PM on 11/02/09
What about us craft brew drinkers that make our own beer? We definitely have deadlines to meet - when to rack into secondary, when to dry hop, when to bottle or keg, and most important, when to make more beer!
BrianPrestonCampbell at 8:41PM on 11/02/09
Wow, I'm surprised at the intensity of the beer discussion! Somehow, I'd glommed on to the beer drinkers as mellow, amiable folk stereotype...
firni at 11:21PM on 11/02/09
Bud = McDonalds
Need I say more?
sailordave at 12:07AM on 11/03/09
Mexican beers are great... no not Corona, Sol, or Modelo... but Carta Blanca, Noche Buena, Tecate and Negra Modelo.
www.tobp.com for some great reviews
ChefR0bert at 11:46AM on 11/04/09