Serious Eats
Rice Krispies Will No Longer Claim to Boost Immunity
Kellogg announced that they would stop marketing Rice Krispies and Cocoa Krispies as immunity-boosting foods for children in light of the attention being paid to swine flu, says Ad Age. Kellogg has been adding antioxidants to the cereals since last year, but don't want to look like they're "preying on fears of the H1N1 virus." (The official Rice Krispies website still shows the claim of boosting immunity.)