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Serious Cocktails: Women and Whiskey

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[Photograph: Robyn Lee]

This Friday is Whiskyfest in San Francisco, the annual event (it also takes place in Chicago and New York) that's part collector's geek-out and part Detroit Auto Show for booze, where distillers reintroduce thousands of enthusiasts, media, and industry colleagues to their standard selections, as well as debut unique and rare bottlings and special editions. I'll no doubt have some interesting whisk(e)y-related news in the coming weeks, but as I prepare for my visit to Whiskyfest, there's one question in particular that'll be on my mind: how many women are going to be there?

No, it's not what you think—rather, I'm heading to Whiskyfest thinking about the changing world of whiskey consumers. As recently noted by spirits industry expert and educator Paul Pacult and reinforced by recent Nielsen surveys, while whiskey buyers have historically been overwhelmingly male, women are a fast-growing segment of the whiskey world. Earlier this year, the Guardian noted that the UK-based Scotch Malt Whisky Society had almost doubled its female membership over the course of three years (to a total of around 15 percent of its membership), and that an estimated 25 percent of all scotch drinkers in the UK were female, an increase from around 10 percent only a few years ago. Earlier this week, while speaking at a BarSmarts certification course in San Francisco that I attended, Pacult pointed out that Irish whiskey is the fastest growing segment of the whiskey market in the United States, and noted that this may in part be related to the growing number of women purchasing whiskey in this market, as well.

In my line of work I meet no shortage of female bartenders and drinks aficionados who are big fans of whiskey, whether it's something as mild as an Irish blended whiskey or something big and robust like a cask-strength bourbon or an Islay single malt. (And my good friend Lenell Smothers—former liquor store owner and self-styled "Bourbon Bitch"—counts as at least four male whiskey consumers any day based on her passion for the spirit alone.)

It wasn't until I saw these numbers that I realized how lopsided the gender gap is when it comes to the world of whiskey, or how that world seems to be changing. But while it's changing, that change is still slow; recent Whiskyfest events have attracted audiences that are between 83 and 91 percent male, and even if there's a significant shift for this season's events, the line at the men's room is still going to dwarf that for the ladies.

What's it look like from your perspective? Do you know of more women who are getting into whiskey, or are you a recent (or longtime, for that matter) devotee of bourbon, scotch or other whiskies who also happens to be female? And while we're at it, what kinds of whiskies are being poured into women's glasses? Let's hear it from your side.

About the author: Paul Clarke blogs about cocktails at The Cocktail Chronicles and writes regularly on spirits and cocktails for Imbibe magazine. He lives in Seattle, where he works as a writer and magazine editor.

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36 Comments:

My husband is a bourbon fiend (his present to himself for finishing grad school was a bottle of Booker's), but I only (oddly) enjoy the smell. However, several of my best girl friends are major fans, and we keep saying that we'll do a Kentucky bourbon distillery road trip where I'll DD, being the only non-enthusiast in the group. At least it works out for them; I'll stick to beer!

I'm a 26 year old girl, and I love, love, love whiskey. It's one of my favorite spirits (only behind gin!), and most of the girls I know enjoy it as well. Irish is my preference - Tullamore Dew, Jameson, Redbreast or (if I'm lucky) Middleton, although bourbon is right up there, too - Booker's and Woodford Reserve are my favs. Wish I was in SF this weekend so I could catch Whiskyfest - that sounds like a great time!

I'm female and love whiskey. It's my favorite liquor, followed by gin. For me it's Jameson or Redbreast, on the rocks. I would say two of my female friends are whiskey drinkers as well. And I must say, I do get raised
eyebrows and lots of "wows" from guys who find out I like whiskey. lol.

I grew to like it this past year because my boyfriend and one of his best friends are enamoured with Manhattans (or just straight whiskey). Woodford is definitely one of the favs - tastes and smells fantastic!

I've tried, I've really tried to like whiskey. I could attribute my dislike to a youthful indiscretion, one night long long ago when I had several whiskies with one of my cousins. I still remember the glasses we used--my aunt and uncle had a set of highball glasses with the signs of the zodiac engraved in gold. All the rage back in the sixties and seventies. When I got home I promptly threw up, and my mother never let me forget it.

I must admit one of my sisters truly does enjoy whiskey. I can't say I know many other women who do! I wonder if it might be a generational thing. My husband certainly enjoys it, and I love the aroma, but to this day a taste of whiskey makes me gag.

If a gal drinks whiskey and dances with her hands above her head you know you are in for one heck of a wild night.

I pretty much only drink whiskey and beer. Tequilla makes me sick, vodka is flavorless unless used with a mixer, and gin is just ok. Someday I'm going to buy a barrel of whiskey to celebrate something!

I want to go to Whiskeyfest next week when it hits LA. I hope I can make it out there.

I'm a woman and 25 and got into whiskey about a year ago, actually as the result of meeting some people at a single malt convention in DC. My first taste was of Laphroaig, and I'm still quite partial to the stuff. What's fun is seeing men's reaction when I order it (straight!) at the bar.

Best place in SF for Rye is Bourbon and Branch.....Expensive, but the best 2 hours I spent in SF...

I can't tell you how many times a waiter has plunked down my order in front of my male companion, even if they themselves took the damn order from my mouth. Catalysts for these mix-ups:

1) Brown liquor: Bourbon, Scotch, or cocktail variation thereof (i.e. Manhattans, Old-Fashioneds). Clear liquors tiptoe into this arena if ordered in stiff proportions (i.e. anything "up" or "neat"), as do pints of heavier ales ordered in succession.
(Click for continued ranting.)

Favorite Whiskey for Everyday and Every Day: Jack
Favorite Whiskey for Feeling Fancy: Four Roses (TY, LeNell, for that intro!)
Favorite Scotches: Highland Park, Oban, Compass Box (Asyla, Hedonism, Peat Monster), Scalpa

Got into whiskey when I moved to NYC 8 years ago (cold winters and brown liquor go hand-in-hand), and it was worldly-wise bourbon-loving women that took me under their wing and taught me to love it.

When I was in college, me and two other girls used to have movie nights always involving whiskey. Sometimes straight, sometimes on the rocks or something with some soda. I am a fan. I have also had a shot of Virginia Lightning, AKA corn whiskey, AKA moonshine. That stuff is much to strong for me (100 proof). But at least I can say I've had it.

I have been drinking whiskey since I started drinking. Fell in love with the taste as a kid when stealing sips of what at first I thought were my dads' cokes, only to find they were mixed...but I liked it.

Nothing else compares, and there is no second favorite or "right after blank" for me.
I drank Jack for years, before I could afford to expand my palette, and now I tend to prefer Irish. I agree on the Redbreast--very nice.
Not as big on the bourbons--they taste too sweet to me, but I am a fan of the scotches too.

Rocks, straight, in a simple cocktail or with a little soda--no froufy things, and no coke/pop.
Have been to a great tasting at a restaurant near me hosted by the awesome liquor and gourmet food shop 2 blocks from me, and am wanting to keep learning more and tasting types I have not had or can't afford.
I need a whiskey buddy though! No one I know enjoys it the same way, not even the men.

I don't mind the gender skew though, and I hope this does not become some sort of fad, where girls chug it down just because it is 'in' rather than because they really really like it.

Yay for real women who love whiskey.

I'm a 24-year-old woman and I only drink whisky. My favorites are Crown Royal, Wild Turkey, and Jameson; they're all I drink. I don't understand people who drink Jack, I think it tastes like shit.

I'm also a 25 year old female (though I'm >30 days from being 26), and I've been getting into whiskey & bourbon more in the past 2 years or so. I think I began as a way to stay in touch with my roots. I was born a Kentuckian, and now live "just down the road" in Tennessee.

I have always enjoyed strong drinks, where you can actually TASTE alcohol, unlike the girlie drinks other women prefer. But what REALLY got me going, was a Nashville's The Patterson House. It's a speakeasy type of joint, very sophisticated, and elegant atmosphere. The bartenders there are AMAZING and inventive. For instance, the Vincent's Ruin (Bulleit Bourbon, Lemon, St. Germain Elderflower Liqueur, La Muse Verte Absinthe, Lemon Bitters). Wow... If you're ever in this neck of the woods, check it out! It's done by the same people of the Violet Hour in Chicago.

Whiskey has actually always been my favorite liquor. I blame my grandfather; he makes a delicious whiskey cake that I'd inhale as a child. Going from there to whiskey straight up came as easy as learning to take my coffee black :D
I personally still prefer what I grew up with-classic J.D., whether it's over ice, with coke, or in a cake.

hells yeah!

I'm 27 and a lady. I hated whiskey as a teenager, growing up in Canada, because I thought they would all be similar to the ubiquitous cheap rye found at high school parties. At 20, I was working in a pub in England and a ridiculously fashionable and hip female regular always drank Jack Daniels on ice. One night I tried it and fell in love with American whiskeys immediately (though these days my tastes run more to Bulleit and Knob Creek). A year or so later, again working in a bar, a fellow bartender edumacated me on nice Scotches. I haven't found a love for Irish yet, but I do like it on occasion.

I'm baffled as to why certain drinks are still considered to be gendered, though I'd love to read some comments from men who love Malibu coconut rum (so gross).

I am a woman and I love whiskey. My loyalties lie with scotch. Several years ago I ventured into Scotch with Laphroaig, and I haven't looked back. I love Scotch generally, but I *really* love those salty, iodiney, seaweedy, peaty, smokey malts. I dabble in bourbons (Michter's in among the faves), and recently moved into rye (love Tuthilltown's Hudson Rye).

i'm a fan of Gentleman's Jack...some would call me lame for that, but it's always appealed to me.

my other half loves rye, and enjoys supporting a local brand - he drinks Pikesville.

I am trying to cultivate a taste for bourbon--I've always been a martini gal but am looking for something warm (flavored) and maybe just a little sweet for cold weather. Any recommendations?

I'm 26, female, and whiskey-rocks is definitely "my drink," particularly in the fall and winter (when spring and summer roll around, I tend towards good tequila on the rocks). When at a standard bar, I tend towards the Maker's-Woodford types, since they're widely available, but when at a whiskey bar I go for the Blanton's, Bookers, Hudson Baby, etc. Jefferson's Reserve is also phenomenal. I haven't quite developed a taste for Scotch yet, though I'm trying.

I'm 34 & female and I was a Jack drinker for years, but now my go-to whiskey is Power's, on the rocks. I can't often afford fancy stuff, but a bottle of Maker's is required for Thanksgiving and again in the spring when the mint starts growing- it's the only bourbon I use in Manhattans and mint juleps.
I like other liquor too, depending on my mood, but there's something soothing about whiskey.

Bourbon girl all the way, here. I like the good stuff, but will drink most brands if it's what's on offer. And I like in on the rocks; no splash; no mixers.

Bourbon girl all the way, here. I like the good stuff, but will drink most brands if it's what's on offer. And I like it on the rocks; no splash; no mixers.

I'm a 30 year old New York transplant who was raised in Kentucky and I adore bourbon, and have been drinking it and cooking with it (banana's foster is amazing with bourbon) since I was younger than anyone should know. Although I rarely drink, when I do, I help myself to some bourbon.

It has been the drink of choice in my family for generations - my grandfather would liberally pour it on my ice cream as a kid, as he and my grandmother enjoyed their evening bourbon cocktails. His grandfather could only be convinced to get his limb amputated with the assistance of bourbon.

When it comes to bourbon, there isn't a house in Kentucky that doesn't have at least one bottle in its bar. The "table" bourbon of choice of any Kentuckian is Maker's Mark. I was taught from a young age to mix with Marker's and keep the good stuff like Woodford Reserve and Knob Creek for drinks on the rocks or a dash of water.

Every place I have lived, be it continental Europe, the American midwest to the UK, I have always brought at least one bottle of my dark caramel friend (even had backup bottles sent via mail) to share with friends and convert them. I extol the wonders of it and after one drink, I can quiet down and let it speak for itself.

With me as the sole exception to the rule, all the females in my family drink Chivas Regal, Crown Royal, or J.D.

I'm a woman, 33 and I grew up on Scotch. I think I've received a bottle every year since my 19th birthday, too. I finally got my (now) husband drinking scotch when we went on a holiday last year, and now it's a hobby for him. We even took a (small) bottle of Johnny Walker Blue with us to our wedding in Mexico in September, and incorporated a toast with it into our ceremony, before we said our vows.

I'm only 22, but I love Scotch on the rocks! Two years ago I went to the Famous Grouse distillery in Scotland and that's where my love started :)

I am a 24 year-old female from Kentucky, so bourbon is almost like a religion. You at least have to learn to drink it, even if it's not your favorite. That being said, I prefer Maker's Mark and Woodford, but know a lot of guys who won't even touch the stuff. I just say, it's part of where I grew up!

I am a 32 year old woman and I love whiskey. Scotch especially. Rye is good, Irish, Canadian...bourbon is a little too sweet generally, but I won't turn down a glass of something good.

I'm 26 and grew up with an appreciation of whiskey thanks to a Grandma who's cocktail of choice is a CC and water, and a mom who's favorite drink is Scotch neat with a glass of ice. I prefer bourbon (Makers). Add to that my husbands growing collection of islay whiskeys (current shelf includes Laphroig, Brucchladich, Caio Illa, and some other ones i won't even try to misspell. Needless to say whiskey takes up a whole liquor shelf in our house and we're definitely going to whiskeyfest in Chicago this year!

I am a girl and I love whiskey. I have for a long time. In fact - it's the first thing I ever drank (at family gatherings with my dad and brother). I agree that it seems like a "guy thing" and whenever I'm around guys drinking whiskey, they're shocked but I think a lot of stereotypes of guy vs. girl consumption are wrong. I love steak and burgers and whiskey and beer. Am I a guy? No.

I'm in my thirties, and I'm a recent born-again convert to whiskey. In fact, it's mostly the only type of liqueur I drink anymore. My go-to drinks are Manhattans and Sazeracs, but when the weather gets cold, I love nothing better than a peaty, seaweed highlands Scotch.

Favorite Bourbon: Eagle Rare
Favorite Single Malt Scotch: Lagavulin (from Islay)

I haven't gotten into Irish or Canadian whiskey. And I haven't yet tried a Japanese whiskey, which is apparently trendy these days.

Hello from Hillary in Texas!

I wanted to share with you that all my female friends are avid whiskey drinkers. As a great mixer with diet coke (a 'girl' drink), we can imbibe whatever amount to our heart's desires without ballooning up. Of course, I may add my friends and I are big drinkers, so it was an acquired taste. I drink almost strictly only whiskey drinks these days and have for the past several years!

Most of the time I drink Jim Beam (great Bourbon for the price). Beats out every brand by far. Jim Beam is a very great friend in my social circle.

I love working my way through a bottle of scotch over several months, but currently loving my Rye Whiskey. So complex and so inexpensive. Drink it straight or with homemade bitters. Or in an old-fashioned.

As for scotches, past splurges have included Glenmorangie and Coal Isla, but Jon, Mark and Robbo make nice inexpensive blends that I find quite satisfying. Too bad I haven't been able to find any around here lately...

What a good trend, though!

I'm a devotee to peaty scotch whiskeys: Compass Box Flaming Heart and Ardbeg's Airigh Nam Beist (only have had a glass of it, but that baby's on my X-mas list) are my favorites.

Because I usually drink scotch at get togethers, a lot of women will join in with me. I've also found that women of my grandmother's generation (in their 60's, 70's, 80's) are more likely to be scotch drinkers. My own nana, actually, almost had a run-in with my brother in law a few weeks ago, over his putting ice in his scotch. "Ruins the flavor." (I totally agree.)

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