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Video: Johnnie Walker 'I Walk' Ad with Robert Carlyle

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AdFreak is calling this spot for Johnnie Walker whiskey the best ad of the year so far. At six and a half minutes, it's a bit long but well worth viewing. It's shot in a continuous long take, with Scottish actor Robert Carlyle narrating the history of the brand as he walks down a road in the Scottish highlands. The mini movie becomes completely engaging about a minute in, when you realize the director has worked in a clever set of well-timed visual cues at roadside that correspond to Carlyle's walking, talking narrative. Watch it, after the jump.

Robert Carlyle Johnnie Walker 'I Walk' Ad

[via The Awl]

8 Comments:

shame he's walkin away from kilmarnock - home of Johnny Walker for Generations - Diagio just announced closure a couple of weeks ago with 900 jobs going...

I know this is a food site, but - great cinematography!

Oh Johnnie... I remember stealing a bottle of Johnnie Blue out of my dad's liquor cabinet back before I wasn't quite legal to buy my own. I thought it was kind of funny it was packed in a silk lined box, but didn't think much of it. Ugh I remember taking swig of it, passing it around to my friends, all grimacing. If only I knew what I was drinking...

Wow, impressive. It works I'm suddenly hankering for a evening with some black label.

Isn't that the actor from angelas ashes?

He was in (cannibal movie) Ravenous. "Eat to live. Don't live to eat." ;)

Robert Carlyle is one of my favourites. Ravenous is a hilarious, cannibalistic romp of a movie but I'd say he was better known for the Full Monty, Priest, and Trainspotting.

I just had some Blue Label this weekend. Mmm, liquid gold.

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