Serious Eats Presents 'The Greenmarket: One Farmer's Story'
Last week we began talking about farmers and farmers' markets and the crucial role they play in the food culture (as far as we're concerned, they're heroes). Yesterday we met one of our favorite farmers, Rick Bishop of Mountain Sweet Berry Farm in Roscoe, New York, who grows strawberries and vegetables and sells them at the Union Square Greenmarket in New York City.
Today, thanks to the good folks who work on behalf of Serious Eats advertiser Pure Kraft Salad Dressings, we are proud to bring you a video portrait of Bishop. It's beautifully shot and edited by our friends at Optic Nerve, and it chronicles both Bishop's story and the story of farmers' markets in general. So thank you, Kraft, thank you, Optic Nerve, and thanks in advance, serious eaters, for taking the time to watch.
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24 Comments:
And I thought Roscoe was just a place with a good diner. Kidding. Seriously though, bravo! This was a great piece. It makes me want to rush home and use every morsel of my CSA tonight.
meem21 at 8:49AM on 08/11/09
Glad you liked the piece, meem21. We actually ate at the Roscoe Diner with Rick the day we came up to his farm. Good local trout.
Ed Levine at 8:57AM on 08/11/09
What a sweet video! I love how deliriously happy Rick looks when he's on the tractor or handling his plants. It's clear that those fruits and vegetables and grown with great love.
DomesticMuse at 9:02AM on 08/11/09
It feels so good to listen to others who see farmers the way I do. Bravo!
BostonZest at 10:00AM on 08/11/09
simply beautiful. love is really the secret ingredient.
yongo at 10:32AM on 08/11/09
More please!
Adam Kuban at 10:44AM on 08/11/09
That was really nice!
radish at 11:08AM on 08/11/09
Really great video; nice to bring forward the angle of the relationship (particularly of food bloggers) with the farmer at the market.
I moved to Brooklyn about six weeks ago, and I make a Wednesday morning run to the Union Square Greenmarket before work (I actually go in from Brooklyn and then back out to DUMBO, where I work)--I so look forward to talking with the Mushroom Man and Evolutionary Organics.
kthread at 11:52AM on 08/11/09
i'm going to be working for berried treasures on wednesday at union square and sunday on columbus avenue. come by and say hello.
cybercita at 12:06PM on 08/11/09
Cybercita, I'll come find Berried Treasures in the morning :) A mini-Serious Eats meetup!
kthread at 12:49PM on 08/11/09
You caught the joy! Thanks.
islandexile at 1:04PM on 08/11/09
Excellent work by everybody involved.
redfish at 2:29PM on 08/11/09
Great piece Ed. Let me know if you need another Greenmarket farmer to share his story. Of course Rick has that surfer dude look that I cannot duplicate!
stokesfarm at 9:22PM on 08/11/09
hey, kthread, nature is having its way with me... franca just told me that all the rain made her berry crop so light that she won't need me there after all. but i'll probably be at the booth on sunday for the columbus ave market.
cybercita at 10:02PM on 08/11/09
What a gorgeous clip. Thanks for posting! x
patchwork at 11:50AM on 08/12/09
Great video about one of my favorite Greenmarket farmers! I often post about his wonderful produce on Lucy's Greenmarket Report, because he always has something special and delicious to write about!
lwollin at 4:48PM on 08/12/09
I love the Mountain Sweet Berry Farm stand..... Great film !!!! Please do more farms...... Rick Bishop has great stuff and is such a good example of small American farmers.....
gardengirl2 at 8:47PM on 08/13/09
such a beautiful video! thanks for sharing! i had a smile on my face the whole time i watched it. his passion for food is contagious.
dsickler at 9:57PM on 08/17/09
Ever since I tried to grow my first garden and discovered I was really lousy at it, I've gone in search of the men & women who grow the food I'd like to be eating. Farmers rock hard!
organicgal at 1:56AM on 08/18/09
Stopped by Mountain Sweet Berry Farm on Wed. They Have the best Strawberries in the world!!!!!!!!!!!!!! My god I can't wait to get some more this Saturday...
gardengirl2 at 11:31AM on 08/21/09
OK. As someone who group up in a farming community, this is eye-rollingly presumptuous and ridiculous. Farmers have always been "OMG real people." have always worked 18 hour days during harvest, and have always cared about their product, even those whose grew green beans that ended up being canned.
Kudos to Bishop for figuring out a way to make a living off only 30 acres. Too bad the farmers I knew growing up didn't have his good looks and knack for PR.
ThreeDimen at 2:58PM on 08/30/09
I just came across this video and think it was beautifully shot and edited. I often spend my Saturday mornings at the Union Square market and love seeing the trip my produce made to Manhattan. Very well done!
EatVillage at 6:26PM on 09/15/09
Beautifully done!
WickedGoodDinner at 10:10PM on 09/25/09
Great video. I try an grow my own vegy garden not successful every time though lol
Clemencia8 at 8:27AM on 01/10/10