Serious Eats - seriouseats.com

Jeffrey: "We were always about the what not the how in our family." I don't really get that but he was staring off into the sunset when he said it, so it was probably important.

yaaaayyyy Alton!

Cooking without Borders sounds like a show that'd take place in a developing country.

Melissa neeeeds to win, I just think from the glimpses of the pilot we saw that she's more natural, he's too intense and scripted. He's kinda like Michael, he's a man of the people, not the camera. nahmsayin?

remind me. which loser's got a show now?

There's a lot more production value in this finale compared with previous seasons.

As a muffin tin supporter, I was pretty into Melissa's potatoes.

@armsakimbo: 'Next Food Network Star' Runner-Up Adam Gertler Gets His Own Show

Has anyone actually seen the show?

I see how Melissa has appeal, but there'd be an awful lot of Rachael/Sandra crossover.

I have seen Will Work for Food - it seems like a dumbed down version of No Reservations. This season I can see both Jeffrey & Melissa getting their own show. No clear cut winner to me. Can they declare a tie?

But really, she's SO less annoying!!

I hope they both get a show of their own

Groan.

With that said, though, I think they'll both end up with their own shows.

Not even close. Jeffery never even said what harissa was.

sigh, food network made another huge mistake on the winner. gosh, what else is new?

wasn't Nathan Lyon a loser too? he's got a show on another channel

Both my husband and I are SOOOOOOO disapointed in their choice. I agree totally with you, missstimp-I'm a great cook already-teach me something new and interesting. Melissa was just boring-I'd never make that chicken-big deal. and I'm sorry-but she is just annoying-to watch and listen to-her voice is grating. I'll never watch her show. I can't believe they didn't pick Jeffrey. What is wrong with those people? He was so comfortable watching and listening to. She reminded me of Denise Austin-couldn't wait to turn her off-tiring.

Yes, I agree-great idea. I would look forward to tuning in to see what he had new each time. He makes you feel like you'd like to be around him with a bunch of people-easygoing and interesting.

Good point. I just enjoyed him more than her.

It seems to me that Jeffery actually won--he is now freed from the constraints a Food Network contract would place upon him and is well positioned to take any of the, no doubt, numerous lucrative offers he will receive from more reputable networks.
Melissa's show will be just another of those I skip in order to keep up with my daily soaps...

I was all set to accept Melissa as the winner until I saw her little bio piece at the beginning of the episode, and she basically said that she was totally concerned about women, her girlfriends, and so on. As a guy, I took that to mean that I am TOTALLY not part of the audience she wants to reach. After I heard that, I became much more pro-Jeffrey.

nooooo. i don't want to watch another rachel ray or that busy blond with easy fast cooking. there's already enough such shows. i thought jeffrey's show was such a great refreshing idea. i would have definitely watched it.

Morning all. I had gone into the episode thinking either would be fine and sad that one had to leave, but as the episode went on I definitely wanted Jeffrey to win.

Agree that Melissa did a better pilot. But she's going to be just another Rachel Ray-Robin Miller-Sandra Lee (but better than Sandra) clone, as others have said. There are too many women cooking on FN already.

I know these guys have to sell themselves, but apparently her authority about cooking for kids is about cooking for near toddlers. It was Jeffrey who had the rapport with his kids around food in the bio. She lost her "instant credibility" for me.

There are other guys mostly who've cooked with their kids - Alton (I know, it's not his real nephew. Sure looks like him though) Guy Fieri in Guy's big bite, and Aaron in Big Daddy's House. So I'm really not happy with the "I am Mother" bit. Jeffrey should have co-opted some of that. But it's also hard to believe that he came to the end of this contest without a clear concept. As Jeffrey said, Melissa has a black belt under her apron, and she'll take her concept and run with it.

MattGold wrote: "I'm thinking that Melissa was the preselected choice from the beginning. Remember the show where she had to taste all the peppers to know which ones were hot? Anyone else would've been ripped for their lack of basic food knowledge."

Morimoto did exactly the same thing on Iron Chef.

Her show title is "Ten Dollar Dinners" which makes me kind of sad. I liked "Kitchen Survival Guide." She did a podcast interview awhile back when she expanded on the chicken dish that she did tonight that emphasized the flexibility. It was a different way of thinking about it that I found helpful. (http://www.podcastalley.com/podcast_details.php?pod_id=44536 ) I think she would have some interesting things to say about holiday planning, for instance, that won't fit into a Ten Dollar format.

Not to worry fellow foodies...$10 Eats will join the other fluff non-primetime cooking shows that FN populates the mornings with. You can watch her four times, or watch Rachel's $40 dollar a day once...Maybe FN should further enhance the show by making it $10 Food Stamps a Day -- then she can really connect with many of the single-working moms!

Meanwhile, Jeffrey will have a prime-time show and be in the line-up with Throw-down, Triple D, and Work for Food. What a sham - and shame on me for getting drawn into it...of course, will tune in next season for what I predict will be:

Ethnic (Hispanic or Asian), very gay (does the snaps and has "coo-tour"), organic or healthy eating cook/chef will be Season 6 winner.

i think they're both creepy and unwatchable.

they should just give alton brown ten more shows & please everyone.

For all his weirdness, or because of it, Michael was the real winner this season. Michael and Mellisa are the two with the most upside development potential. Jeffery just seemed too static. He was the same from the first show to the last.

I have no interest whatsoever in watching another perky, ordinary cooking show that will demonstrate how to make healthy easy boring dull food, Melissa.

I am not impressed by the little muffin tin gratins- zzzzzzz or the, what was it? another take on chicken breast? and the other thing: kid-friendly spinach poop?

I do like the idea of the Ingredient Smuggler (thanks to AB) waaaay more. Hmmm, why don't you just let Alton do the show and make us all happy!

I agreed with Alton's assessment of Melissa as having "it" and that "it" is not teachable. To me, Jeffrey came across as insincere, especially when along the way he would throw in what came across as made-up stuff about his family, just because the judges wanted a glimpse into his personal life. Maybe what he said was true; his delivery, however, just didn't make me believe it.

I probably won't watch Melissa's show more than once just to see what it's like, and would gladly watch 10 more Alton Brown shows, but I do think the right person won.

And to the person who complained about Melissa "selfishly" leaving her family to do this show: it seems a little sexist since Jeffrey would've been in the exact same position if he had won. I mean, really. Why is it not selfish for a man, but IS selfish for a woman? Geez!

Melissa tasting her peppers was a really smart thing to do. First of all, heat levels can vary widely, even among the same pepper variety. I recently failed to taste some serranos I was cooking with and the dish turned out way too hot because I had a hotter than usual batch of peppers but I hadn't tasted them so I didn't know. So, rather than a sign of inexperience, tasting the peppers was a sign of cooking savvy. And didn't that dish get great reviews? So it also proved that she can take an ingredient she doesn't have a whole lot of experience with and still produce delicious food.

As for abandoning her family, shows on the FN are filmed in clusters so it probably only takes a couple of weeks to do 6 shows. Lots of FN cooking show hosts live in places that aren't New York. And yes, it's incredibly sexist and irritating that Melissa's parenting decisions are questioned but Jeffrey's aren't.

What brought her to the show?
Her culinary point of view was "stay at home mother (that can cook)".
FN is marketing her as "mom".
Hubby has a new job, and the family relocates to Washington state.

So this stay at home mom, will be leaving the kids to fly across the country to New York City for TV. And it has nothing to do with "supporting the family", it's all about her.
Leaving the nanny to raise the kids...
It won't take long for mom's (stay at home or work out of home) to see through this farce, and those that can afford a nanny don't care about her $10 meals anyway.
I really don't see who her audience is.

I'm not woman bashing, I am a woman - that happened to raise her own kids while working full time.

Wanna know why they pick people we (people who want to learn to cook) think suck?

Read the NY Times piece from Sunday: Out of the Kitchen, Onto the Couch

http://www.nytimes.com/2009/08/02/magazine/02cooking-t.html?_r=1&ref=dining

Here's the excerpt that tells it all: "Erica Gruen, the cable executive often credited with putting the Food Network on the map in the late ’90s, recognized early on that, as she told a journalist, “people don’t watch television to learn things.” So she shifted the network’s target audience from people who love to cook to people who love to eat, a considerably larger universe and one that — important for a cable network — happens to contain a great many more men."

We are not their market. Food Network is no more likely to be concerned about teaching us to cook than would be Soap Opera Network. Not their thing.

I agree with Remander. We're not the Food Network's market, though I'm not sure that I completely agree with Erica Gruen in the statement that "people don't watch television to learn things."

We're people who like food and like to cook (not to mention eat!). But there are a lot of people out there who don't cook. They either don't like to cook, didn't learn to cook or think that it will take hours of slaving over a hot stove to get dinner on the table every night. If these shows start getting people in the kitchen that's a step in the right direction.

The last two paragraphs of the Pollan article says, "Crusty as a fresh baguette, Harry Balzer insists on dealing with the world, and human nature, as it really is, or at least as he finds it in the survey data he has spent the past three decades poring over. But for a brief moment, I was able to engage him in the project of imagining a slightly different reality. This took a little doing. Many of his clients — which include many of the big chain restaurants and food manufacturers — profit handsomely from the decline and fall of cooking in America; indeed, their marketing has contributed to it. Yet Balzer himself made it clear that he recognizes all that the decline of everyday cooking has cost us. So I asked him how, in an ideal world, Americans might begin to undo the damage that the modern diet of industrially prepared food has done to our health.

'“Easy. You want Americans to eat less? I have the diet for you. It’s short, and it’s simple. Here’s my diet plan: Cook it yourself. That’s it. Eat anything you want — just as long as you’re willing to cook it yourself.”'

I listened to the podcast and Melissa has some good ideas -- and they're ideas that the novice cook will benefit from. I liked her concept recipe for chicken and I can see that this could be done with other quick-cooking cuts of meat or fish. A new cook might not know this.

I read a lot of cooking blogs and I'm constantly amazed how little people know about cooking. They don't know that you can use more or less (or none!) of something, especially seasonings, and still have a recipe that tastes great. Maybe not exactly like the original, but still very good.

I don't like Sandra Lee, but a friend of mine pointed out that the way she "cooks" is not only the way a lot of people cook, but what they think cooking is. If the Food Network can pull people in with Sandra Lee, then maybe they'll move on to Rachael, Giada, Paula, the Neelys, Aaron McCargo, Ina, Alton and others. Maybe after that they'll get interested in Julia, Lidia, Marcella,

And maybe they won't. But if they're inspired to actually cook more, that's a good thing.

OK, I'm late to the party, but having watched the series (and hated myself for it) I wanted to chime in. From a marketing standpoint, I completely agree with Melissa's win. She engaged the viewer/the camera in a way that Jeffery simply did not. Despite having the more interesting concept (I know what harissa is, yet I'd never seen it used the way he did!) he just cannot relate to the camera. I found him stiff and uncomfortable, and it may well be, as someone above suggested, that what sutis him is a NO RESERVATIONS-type show on the travel channel, rather than a dumbed-down dump-and-stir show on FN.

Having said that, I'm a working housewife and I cook - a lot. I'm not Melissa's target audience - I prefer Ina Garten, Lidia Bastianich and reruns of Molto Mario - but her value to the network is huge. She's must more likeable than either Rachael Ray or Sandra Lee (less frenetic and phony) and really gives good camera. Her "four-step chicken" is indeed a great idea (albeit a very simplified version of any standard chicken saute) but she puts it into terms that the so-called harried homemaker can remember as they run through the grocery store to pick up dinner. Plus, unlike Sandra Lee - and sadly now Rachael Ray - she seems to use all real ingredients rather than lots of premade stuff loaded with preservatives, which should be a nice change for this network.

Overall, I think FN shoudl get rid of everyone but Bobby Flay (who is annoying, but can really cook), Alton Brown and Ina Garten and start over. But again, as someone above pointed out, I don't think FN is really interested in targeting the Serious Eats audience!

I was thrilled that Melissa won. I think that if it had been Debbie vs Melissa that Debbie would've won. Jeffrey was always bad to me. I wanted them to kick him off a lot of the time. He was too frenetic. I think that Melissa will do well. I don't understand why they changed the concept of her show though.

Did you notice that one of last year's losers also was part of Chef vs City? Kelsey? She's a "NY Foodie" along with Claire Robinson? Geez, I can think of real foodies that would've been better competition for Aaron Sanchez and the other guy (who I can't pronounce his name). So it seems they do bring back some of the losers. I couldn't believe that they gave Adam his own show. Did you notice though that it was a travel show, not a cooking show. They didn't like him enough to give him a real cooking show.