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New iPhone Application Lets You Virtually Grill Bratwurst

20090820-iphonegrilling.jpg

Swiss meat company Bell recently released a free bratwurst-grilling application for the iPhone where you blow into the microphone to simulate fanning the embers and touch the screen to move the bratwurst around the grill. When you're done cooking, you can email your virtual bratwurst to a friend, who will probably respond with, "What the hell is this for?" Ah, glorious technology. [via swissmiss]

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17 Comments:

This is absolutely stupid.

Or is it absolutely genius?

It's absolutely awesome.

I'll admit, I'm feeling very cranky but still... how will this accomplish anything other than making you feel hungry and dissatisfied?

i thought it was absolutely stupid at first b/c i don't have an iphone. but after reading the interactive aspects of it, i want one! although i'd rather grill some marshmallows, catch it on fire, and blow out the flames.

90% if the iPhone apps are useless, hence the catchphrase.

"Man, I really wish I could virtually grill some brats on my phone right now!"
"Well you know, there just happens to be an app for that."

Don't act like you've never been in the situation.

Some people have too much extra time on their hands.

Hmm..I can tell there's no one from marketing commenting here yet - the appt is meant as a viral advertisment, not a functional piece of software, and since it's being picked up up by Seriouseats and other food blogs, I would say they have succeeded.

What is the point of that?!?

@ chefhorn....ding ding ding we have a winner or maybe is should be wiener considering the topic...oh and I'm from marketing and we are all shameless bastards that will figure out any and every way to promote or tie-in our products using whatever means necessary.

And that is exactly why Serious Eats should rethink it's policy of not blogging anything someone else has already blogged about it. Maybe it could cut down on posts such as this -- here's a thing! It was over here! What do you think? And here I am writing what I think. Ugh. Aneurysm.

There's a "policy of not blogging anything someone else has already blogged about"?

The blogosphere would be pretty small if every post had to be a scoop...

HA! I nearly spit my soup out reading that last line.

...Robyn's last line, I mean.

how goofy, yet amusing.

lighten up, guys.

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