MenuPages Blogs Rebrand as Grub Street in Five Cities
New York magazine's Grub Street, heretofore a NYC-based food- and restaurant blog, has expanded to five cities: Boston, Philadelphia, Chicago, Los Angeles, and San Francisco. It's less an expansion than a rebranding—New York Magazine Holdings LLC bought MenuPages last year, along with the various city-based blogs that MenuPages published. Grubstreet.com promises to be a homepage for news produced among all those city sites. Refresher course: The Wall Street Journal covered the launch here last week.
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3 Comments:
I instantly see a downside to this re-branding effort, the Google ad that accompanied the story was for Terminix Pest Control, not the connection you want to have with your re-branded food blog.
Bradley at 1:43PM on 07/13/09
@Bradley: LOLZ. Had never noticed that on Grub Street New York, but then again, I've pretty much trained myself to ignore ads on websites.
Adam Kuban at 1:46PM on 07/13/09
i was never a fan of that name so i'm a little surprised they decided to expand it.
@bradley: nice catch
sloppy at 3:22PM on 07/13/09