Kellogg's UK's Unintentionally Pervy Muesli Ad Campaign
Kellogg's UK has rolled out a new muesli cereal called Nature's Pleasure supported by an ad campaign that features cartoon people in various states of undress doing inexplicable things with their morning meal.
Blogger Meemalee picked up her copy of thelondonpaper a couple days ago and paid a little more attention to the illustrated weirdness of the ad than Kellogg's probably would have liked.
As you turn the pages, the multipart ad spells out "We've added something new to muesli,", with the dazed-looking cartoon people holding up the message's letters, sitting on them, or just leaning against them and taking a little more of nature's pleasure than one should from breakfast cereal (right).
But the company got wind of Meemalee's blog post and showed a remarkable sense of humor, responding to her with an email message that reads, in part: "Thank you for bringing this to our attention Meemalee. You've given our entire office a huge laugh today. Very funny stuff. There were literally tears of laughter from all of us sitting here in our cowboy boots and underpants...."
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12 Comments:
"Thank you for bringing this to our attention Meemalee. You've given our entire office a huge laugh today. Very funny stuff. There were literally tears of laughter from all of us sitting here in our cowboy boots and underpants...."
OMG SO PRICELESS
hungrychristel at 3:38PM on 07/08/09
At first I thought you meant "pervy" because it shares space with Michael Jackson.
wunami at 5:53PM on 07/08/09
@wunami: That was my first impression too! In my mind, I heard myself saying, "Wait for it...wait for it..." waiting for the tie in with Michael Jackson. :O
Cassaendra at 6:31PM on 07/08/09
Nope, pervy b/c of what that person may or may not be doing (but for all intents and purposes looks like she's doing) in the second image. And because of all the weird pantsless people in the ad(s)—you can see them all on Meemalee's site.
Adam Kuban at 6:43PM on 07/08/09
Her post is hilarious! Thanks for linking this.
alosha7777 at 7:03PM on 07/08/09
Who knew such pleasure could come from a humble cereal?
beth1 at 7:31PM on 07/08/09
I applaud Kelloggs UK for their cool response, can you imagine what the US office would have done?
chanterelle at 10:48PM on 07/08/09
but then when someone later commented on the "natural" cereal, kellogg's wasn't there. that's bad.
avisualperson at 2:25AM on 07/09/09
This is hilarious. I love the disparity between adverts here and across the pond. Thanks for posting that!
juliebugsmama at 7:34AM on 07/09/09
I'm so chuffed to be on Serious Eats - thanks Adam!
Also, just so we're clear, when I say "pants" in my post, I mean underpants/knickers :)
Thanks for reading everybody!
meemalee at 2:31PM on 07/09/09
What do Richard and Judy have to do with hate campaigns? Am I missing something?
ag3208 at 11:23PM on 07/09/09
They often go on mad crusades against stuff that outrages them eg Grand Theft Auto - see http://www.thedvdforums.com/forums/showthread.php?t=336425
meemalee at 9:18AM on 07/10/09