Introducing Wheaties Fuel, Super-Manly Breakfast Cereal
Regular Wheaties: Clearly lacking testosterone.
If your breakfasts haven't felt very manly recently, good news. Today, General Mills is announcing Wheaties Fuel, the newest incarnation of the Breakfast of Champions—and, the New York Times notes, the first cereal marketed directly to men.
The cereal was developed with help from the likes of Peyton Manning, Bryan Clay, and Kevin Garnett (or, at least, with the help of their pictures on the website). Wheaties has developed three prototypes, all substantially sweeter than the original; samples of these will be distributed to an (all-male) testing group, who will vote on their favorite.
The final formula will hit shelves on September 9, 2009. Luna Bars, look out.
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2 Comments:
As a manly man, I can tell you right now that it's about time someone started marketing directly to me. This is going on the shelf right next to the big box of testosteroni pasta.
shoneyjoe at 1:43PM on 07/23/09
Maybe it's just my circle of acquaintances, but I don't know any man who is a big fan of sweets. A "substantially sweeter" cereal wouldn't appeal at all!
Still, I wait breathlessly for the day when the grocery store aisles will be as segregated as those at Toys R Us so my poor little brain won't become confused and I'll instantly know my place by the profusion of precious, pink labeling.
shandygirl at 2:38PM on 07/23/09