Trader Joe's Frozen Avocado Halves = Fail
It's pretty rare that Serious Eaters have a bone to pick with Trader Joe's. The grocery chain practices good grammar, is especially considerate to grandmas, and is sorta like Disney World, only better. But when it starts stocking frozen avocado halves, we may have a problem.
According to Mike Hess of True/Slant, the shrink-wrapped halves are no bigger than limes (first mistake). And when turned into guacamole, the outcome is "a pasty, gritty, flavorless and textureless blob of shame." Joe can do many wonderful things, but he should have left this one alone. Stick with the frozen dumplings, man.
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16 Comments:
How disappointing...I have a box in the freezer which we haven't tried yet. Although skeptical, I had high hopes since TJ's seems to know a thing or two about freezing. I must say they are considerable larger than limes. I will still give them a try, and if not good for guac or salads, maybe a nice dressing or chilled soup.....
Cary at 11:04AM on 06/02/09
Good to know. It seems like a great idea...too bad it's a Fail!
(btw I love Fail Blog)
hmw0029 at 11:22AM on 06/02/09
Who in their right mind would freeze a fresh avocado?
DJ Dedd at 11:42AM on 06/02/09
I'm proud of you, Erin. It must have been very difficult for you to criticize TJ's in any way.
Michele Humes at 11:44AM on 06/02/09
seems avocados are just something you can't mess with. my grocery store has the vacuum sealed refrigerated halves and they had the weirdest texture and just didn't taste right.
allikazoo at 12:01PM on 06/02/09
I agree with this post -- I bought some recently because I'm the only one in the house who likes avocados. Thawed a couple of the halves last night to add to salad. They had the absolute wrong texture and tasted disgusting. Rest of the bag went into the trash.
anninva at 12:10PM on 06/02/09
If I saw this, I would have walked right on by. Frozen avocados just seems...wrong.
Cute packaging. I would have looked twice though.
Cassaendra at 12:30PM on 06/02/09
I saw these recently and knew they had to be too good to be true. Glad I didn't waste my money on them!
violetcassis at 12:36PM on 06/02/09
I'm so glad you posted this today. I do my food shopping on Wednesdays, and was planning to pick these up. I try everything new at TJ's and am rarely disappointed, but now I know that I can skip these entirely.
runrgrrl at 12:52PM on 06/02/09
Hmm, there are but a few things at my beloved TJ's that miss the mark. One of them is the puff pastry sheets (smell a little too "porky" while baking...), another is their "fresh" baguette (previously frozen)....
Thanks for the heads up on the frozen avocado.....
Pointy at 1:36PM on 06/02/09
My problem with TJ's puff pastry is the sugar, it's SWEET!
Try making some cheese puffs with them horrible.... horrible.... awful....
peekpoke at 2:32PM on 06/02/09
Mike Hess here... Thanks for the post and all the comments! As sad as the avocado fail made me, one bite of TJ's garlic naan (always in my freezer) will make up for the misery very soon.
Hess5534 at 3:35PM on 06/02/09
they are always testing out new products and when they get negative reactions pull them. don't worry, they'll be gone soon.
zackola at 4:49PM on 06/02/09
Frozen avocados just sounds like a stupid idea. Didn't they test it before marketing?
marchpane at 5:24PM on 06/02/09
Okay, not a workable product, but wow, how great is that art design? All that lovely retro awesomeness! I don't want the contents (I don't even like fresh avocados); I just want the box.
justjoan at 11:22PM on 06/02/09
Yeah, they taste like I'm eating nothing and flavorless thick yogurt. The omelette could not even save the product's pride.
gluzwick at 2:26AM on 06/03/09