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Should Fast Food Chains Give Kids Toys?

Not because they're choking hazards, and not because they're a commercial gimmick—one official wants to stop fast-food toys because they're making kids fat. Concerned about rising rates of childhood obesity in his country, Brazilian federal prosecutor Marcio Schusterschitz petitioned a judge to ban fast-food outlets from giving away toys with kids' meals. As Reuters reports, he contends that including these toys gives kids extra incentive to eat unhealthy food: "It is necessary to remove toys that are used to leverage the sale of food that has little nutritional value," his official statement reads.

What do you think? Do kids' meal toys train children to prefer junk food? Or are they just a harmless bit of extra mealtime fun?

40 Comments:

Fast food kids toys are a harmless bit of junk that just ended up riding around in my car until I cleaned it. My kids were just as happy with having some Hot Wheels cars that they already had to go along with the drive thru fast food meal OR the sandwiches and snacks I prepared for road trips. The biggest thing for us is stopping at a rest area where we can all get out and stretch and move around. A frisbee, soccer ball and skateboards still go in the car for road trips along with favorite snacks. It's amazing what decent food and a bit of physical activity do for a family road trip.

I ate chicken McNugget Happy Meals the duration of my childhood (before they promised all white meat), played with the cheap toys inside, and have never been overweight. Maybe instead of spending money on taking away the harmless junk, this official should focus funds on starting physical programs or nutrition classes for children and families.

Oh come the hells on.

It's so easy to blame the corporation but think about this one. Someone had to give the kid the money and the means. Children very seldom choose what restaurant they're eating at until they're over the age of "kids meals" Parents need to take at least SOME responsibilty don't they?
Although, I never really remember getting kids meals that much, usually we only ate at fast food restaurants if we either really wanted to or were in a hurry.

Every one of these kid rules seems to assume parents do not exist or, that if they do exist, they exercise no parental judgment or control. Condescending at best. Assuming a normal distribution we can be fairly certain that half of those proposing and making these decisions for us are less than average. Watching them in action suggests that the majority is less that average. These are not the people I want making my parenting decisions.

It's a decent idea to include a toy for children in meals. I don't think it's the corporation to blame however if the toys are a choking hazard etc. to children who don't know any better, or any different....it would be the fault of the parents. I think it's important for a parent to start healthy eating habits from day 1 of the child's life. Parents need to really think about what they are allowing their children to eat, especially if the children are to young to know any different. Parents are their childrens role models! Stop trying to blame everyone else!

The kids don't eat, they play with the toy. The parents get fat because the child makes the decision where to eat. The toys influence the child.

If you don't believe the kids decide you are delusional.

I don't know about banning the things, but I know from my own experiences with the children of friends and relatives that kids are all about branding. From about the age of three, they want the foods based on the packaging, and often want to go to the restaurants that have the latest movie tie-in merchandise.

Commercials are doing their job very well.

This brings up something I forgot about- when places like McDonald's have merchandise for a movie that the children who are (presumably) going to want it, are in fact too young to see the movie. Austin Powers, for example.

Where were all those Think of the Children people when they pulled that one?

Just another example of the government trying to run our lives. It is terrible that personal responsibility is a thing of the past, society today has become weak and reliant on the system and it seems that we are only sinking further into this whole. I personally think parents should be the ones doing the parenting. And I do agree that children have a significant impact in family decisions i.e. where to dine, HOWEVER, if your kids are making the decisions day in and day out, you are not fit to be a parent. America needs to remember why our country was founded and demand the freedoms this country is supposedly based on, even if it is so trivial as to give away toys with a happy meal.

@ sweet e - ditto.

It's pretty clear that the fast food industry tries to woo customers from a young age with the massive play spaces and toys in hopes of acquiring customers for life. But it didn't work for me. The only time I go to these places if I'm on a road trip and feel gluttonous.

Perhaps if they kept up the toy thing beyond the kids meal. Maybe a some nice cosmetics samples to go with the meal deals... Then maybe I'd be overweight, but my complexion would be flawless!

I know this shouldn't be the case, but I'll happily admit that I, as a young girl, convinced my mother on more than one occasion that we just HAD to go to McDonald's for dinner that week because of the advertised toy. Also on more than one occasion, my heart was slightly broken because my local Mickey-D's didn't carry the exact toy I wanted.

However, would I still have tasted fast food were it not for the toy? Yes. But it is fair to say that the toy adds quite some leverage. How about instead of trying to take away the toy---encourage the fast food joints to include a toy that might require some physical activity to enjoy. A beach ball (deflated, of course) perhaps.

Toys? Yes. Parenting? Yes.

It's not the kid's decision to eat there - it's ultimately the parent's.

What kind of person are you if the government has to step in and force you to feed your child properly?

Among other things, you're a slave.

If there was a McPho or McBibimbap happy meal with a toy I would there weekly. I just want to avoid my two (ages 5 & ) developing a McPalate.

I'm pretty sure the toy is what keeps my child from actually eating the food.

well hell they need something to blame things on if not music,video games or movies. its just like the whole cigarette deal and the logos.

Because if the fast-food companies didn't offer toys, our kids would eat nothing but salad with fat-free dressing every day. Yeah.

Small "prizes" with snack food has been going on since Cracker Jack (or at least that's how far back I go). The availability of a small token didn't sway my snack choice. I chose Cracker Jack because I wanted carmel coated popcorn.

While it may look like a kid is choosing a meal because of a toy preference, I still believe that 9 out of 9 1/2x it's a food preference that ultimately drives a kid to pick one meal over another.

The only way to prevent kids from eating gimmicky fast food meals is if the parents cease making those meals an option. How do you like that for a "just say no" moment?

Offer the toy to go along with the kid's meal that has the apples and milk. Let the other kids play with their french fries.

I wish fast food places didn't offer 'children's meals' at all. That said, what will you ban next? Placemats at diners that have fun puzzles on the back?

@mrbadideasdotcom: My parents made the decision against fast food for me and my brothers. Of course this doesn't prove that they weren't delusional.

Luckily, there were always relatives and friends' parents that could be cajoled into providing that sweet mcdonald's manna.

I think kids are lured in with cheap toys but it doesn't necessarily mean that they're becoming trained to eat unhealthy. As far as I know, the burger fast food joints don't make other childhood staples, like mac and cheese, tuna fish sandwiches (except Subway), PB&J, or a grilled cheese. Those are the foods I remember far more than a Happy Meal.

I think they're harmless - as long as the parents are setting the right boundaries around appropriate food choices. You can't link a McNugget to "acceptable food choice" if your parent refuses to give in to your whining to eat there. My parents certainly were able to say "no" very effectively and that was the end of it.

I think eliminating the toys is a good idea. Fast food isn't typically healthy for anyone. And i've heard kids ask parents to go to McD's etc just for a specific toy. The meal becomes secondary. Its too bad that the toy has to come with such craptastic food.

Even as a chunky kid, usually I would beg to go to McDonald's for the toy, pick at my meal and get yelled at for not finishing it.

To be honest, being overfed all kinds of food and having paranoid parents regarding physical activity (as well as being physically timid as a child) made me fat, not fast food.

I think fast food tastes terrible, and is poor nutritionally, but I knew many kids who ate it, played with the toys, and were fine, provided that they balanced out the fast food with exercise and a good attitude about 'stopping when they were full.'

Oh, and in principle, should they ban the independent Italian restaurants that give kids crayons to color in a map of Italy on a placemat, Chinese restaurants with connect-the-dot of the Zodiac placemats and other child pacifiers restaurants give out?

my cousins were always nuts about those toys-i know people who even collect them. weird. i was going to mention what dabiscuits brought up-the whole joe camel cigarette child appeal. just like those companies try to get new customers young so does mcd's. it's their way to lure kids in and lock them down to be lifelong customers. resist, i say! cigarettes are more healthy than fast food anyway. lol. i think we should just ban fast food altogether.

The child is not going to drive to McDonald's himself to get the toy. It's the parents who need to be making the decisions.

One a side note, it's unbelievable to me to see parents asking their four year old what they want for dinner. Of course the kid's not going to ask for spinach and salmon. When I was growing up, we ate what was put in front of us. It wasn't an option to say, "No, I'd prefer a happy meal"

what does the data say?

Many kids would be happy eating fast food kid's meals even without the toy. I'm not saying the toy isn't a bonus that makes kids happy. I'm just not convinced that kids are like "Oh...I was going to eat an apple, but these fries came with a toy." At least McD and BK have offered a fruit option with their kid's meals (like Apple Fries or something). Kids get a toy either way, but I think most kids still choose the fries.

So perhaps a more effective way to deter kids from eating fast food would be to ban fries from coming in kid's meals.

1) Absolutely, my kids have a preference for certain places based on their toy offerings.

2) Funny, I'm still the one with the car keys, so I decide where we're going and the kids deal with it.

There's no cure for these problems like simply having some backbone as a parent.

The restaurants are not responsible for the nutrition of your children. You are. You are responsible because your children are not capable of understanding how much of which kinds of foods is good for them. It's that simple. A trip to a fast food joint once a month will not hurt a child who is good health. You, the parent, is the one who must ensure that your children are properly fed.

On what grounds then do we ask the government to step in and take control of yet another segment of commerce? That we cannot say the word no to our kids? How spineless is that?

We are going to lose our freedom because of this kind of cowardice and sloth.

Having previously worked for a marketing company that designed Happy Meal toys for McDonalds, I can tell you that the toys weren't only designed to appeal to kids...they were also designed to appeal to adults with the "collector" mentality. Those adults may or may not have had children.

I can also say that it was part of my job to go to other restaurants, like Burger King, to procure sets of toys they were offering so we could study the competition. Sometimes the restaurants would sell the toys to me without the meal but other times there were burgers aplenty around the office. We threw lots of them away.

But back to the kids - I think the toys train them to be consumers but not necessarily of the accompanying fast food. I've seen too many uneaten Happy Meals. Commercials for any type of toy train kids to be consumers.

Uneaten meals are a pretty good indicator that the child is being fed too much of the same thing. Parents should make fast food a treat, not a staple. That rule applies doubly to parents who are or who will soon be fighting the "Battle of the Bulge".

When I was growing up, a trip to the local Dairy Queen was a major treat. For health reasons it should be the same for the majority of kids growing up today. This does not mean, however, that the fast food joints are selling poison. They are not, but it also true that you should not feed your child a steady diet of the offerings at the local MacDonald's or whatever, okay? Nutrition calls for adult supervision.

Yes, the parents are the ones in charge, but this endless marketing towards kids, (e.g. placing the sugary cereals on the bottom of the aisles), makes it more difficult for parents to make good choices for their children. Especially parents with busy workloads. I'm really surprised by how many people are supporting the toys in this comment list.

The toys keep the kids coming back for more food. My 6 yo brother could care less if the fries he was eating was made of potato or rocks. All he wants is the toy.

It's not the toys the encourage the kids to eat the meals...it's the parents who keep taking their kids to McDonald's and then wonder why their kids are fat. Cook at home, people!

Here is what I see happening. The government is at this time in the process of seizing complete control of the economy. For the politicians, it is all about power. For many of this country's citizenry, it is a way to be lazy. I don't want to have to worry about Unka Sam, you take care of it for me.

But look at what is happening, folks! The government is taking over everything. That means that the government will attempt to make rules for everything and will likely make an attempt to enforce those rules. Where will that get us?

With the government taking over health care, the people running it will decide that they have the power to tell you what you may or may not eat. Some things will be taxed beyond your reach, in much the same way they are already doing with tobacco products. Somethings will simply disappear from store shelves because the bureaucrats do not approve of them and the companies making those products will intimidated into ceasing production.

Why is this happening? Because we want to make someone else, anyone else responsible for our own stupidity. We don't want to rely on our own judgment. We want Unka Sam to apply his judgment to us.

Just remember this, folks, When you ask the politicians to solve a problem for you, they are going to solve the problem in a way that suits them best. We are way better off taking responsibility for ourselves and telling the politicians to take a hike.

kids will eat what their parents put in front of them. I imagine getting rid of the toys isn't going to stop parents from going to get fast food and plopping their kid down. At least the toy gets them active and playing after the meal - or even better, the play area. this isn't a problem for the government, it's a problem for parents.

I remember growing up and being really happy to sometimes get a toy from my fast food meal. I really miss those Mario-themed toys from McDonald's! So I can tell from personal experience that the toys did made me want to go. And we'd go once in a while.

To state that it is the parents' responsibility to choose where to eat is too obvious considering the SE audience. There are families out there that just don't have the time/privilege/knowledge/understanding to fend for themselves. I'd like to draw a comparison with the recent credit crunch where creditors were lending money to people who normally shouldn't be able to get one. Some things may be common sense to some, but not to others.

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