Serious Eats
The Coffee Wars Continue
If you haven’t seen a McCafé commercial in the last few weeks, you haven’t turned on your television. McDonald’s $100 million marketing blitz was their biggest since the launch of the Egg McMuffin, back in the 1970s. And it seems to be paying off. According to the Boston Globe, McDonald’s is now the second-most preferred coffee brand in America—unseating Dunkin’ Donuts, and coming up behind Starbucks. But both Starbucks and Dunkin’ have cut prices and launched specials in response.
What do you think? Have recent ads, product launches, and price cuts changed your morning coffee routine? Or are you set in your caffeinated ways?