How to Eat Ben & Jerry's New Flipped Out Sundae
It's tougher than it looks. Open, flip over, push down on bottom, and finally, enjoy.
Usually ice cream doesn't make people think this hard, but I actually had to watch a how-to video to understand the proper eating process of the new Ben & Jerry's Flipped Out sundae in a cup. You can easily pull back the wrapper and start spooning up layers of cookie dough, vanilla ice cream, and chocolate syrup (and save the next few seconds of your life) or you can go after the truth.
The truth: Push down on the perforated circle underneath the cup. Following the Push-Up philosophy, you have to apply some pressure to release the good stuff. Out comes a hockey puck of a sundae with the syrup (initially at the "bottom") ready to ooze off the sides. Yup, that's it! Now eat it!
To reinforce this notion of upside-down, Ben & Jerry's is cruising around the country all summer in a truck that looks like it could be flipped over and still run just fine. They will be handing out free Flipped Outs, and thankfully, you know how to eat it now (and more importantly, can show off to friends). Check the truck's whereabouts on Facebook.
Related: Häagen-Dazs or Ben & Jerry's?
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6 Comments:
Uh, oh. That looks so awesome--better not let the kids see!
dhorst at 5:17PM on 06/25/09
These guys are smarter than NASA!
JudgeFudge at 5:24PM on 06/25/09
Erin, just checking--this complicated maneuver burns all of the calories in the cup, correct?
HeartofGlass at 6:14PM on 06/25/09
cool, they will be in my hood (Prospect Park Bklyn) on Sunday. Free ice-cream, yeah!
jinx35 at 7:29PM on 06/25/09
Hmmm can you go over that one more time - I'm not sure I got it.
Amy
Baking and Mistaking
cool2bars at 1:59AM on 06/26/09
I just tried this product yesterday. I'm not a fan. Great concept, though.
Lotus7 at 5:05PM on 06/26/09