Hispanic products may no longer be hiding in supermarket aisle corners like the gluten-free breads and Manischewitz yolk-free noodles. Several major chains are expanding their specialty offerings to capture business from Latinos, the country's fastest-growing population and already almost one-sixth of the U.S. total in 2008, according to this MSNBC report.
Walmart is in the process of converting two stores (one in Phoenix, the other in Houston) into Supermercados aimed at Hispanic shoppers. According to the Walmart website, the Houston store opened in late April and has a bakery with over 40 traditional sweet breads and fresh corn tortillas, and a meat department with milanesa (kind of like the Hispanic schnitzel), fajitas, and arrachera (similar to skirt steak).
This summer, Sam's Club will open a store, also in Houston, called Mas, or "more," featuring a tortilla shop, meat and bakery sections, and a full-service health clinic and financial services.