Hispanic Foods Moving Out of the 'Ethnic Aisle'
Hispanic products may no longer be hiding in supermarket aisle corners like the gluten-free breads and Manischewitz yolk-free noodles. Several major chains are expanding their specialty offerings to capture business from Latinos, the country's fastest-growing population and already almost one-sixth of the U.S. total in 2008, according to this MSNBC report.
Walmart is in the process of converting two stores (one in Phoenix, the other in Houston) into Supermercados aimed at Hispanic shoppers. According to the Walmart website, the Houston store opened in late April and has a bakery with over 40 traditional sweet breads and fresh corn tortillas, and a meat department with milanesa (kind of like the Hispanic schnitzel), fajitas, and arrachera (similar to skirt steak).
This summer, Sam's Club will open a store, also in Houston, called Mas, or "more," featuring a tortilla shop, meat and bakery sections, and a full-service health clinic and financial services.
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5 Comments:
Damn, I guess that means they're going to be less of a bargain now too.
ham_snadwich at 10:39PM on 06/15/09
We have El Presidente Hispanic supermarkets in South Florida, they seem to do good business.
redfish at 8:13AM on 06/16/09
In the Suburbs of Chicago we have many ethnic, and combined ethnic groceries already. I was at Valli Produce this weekend, aisles dedicated to Italian, German, Polish, Hispanic, Indian, Chinese, and a huge produce department with everything from Nopales to long beans. Also another wonderful chain called Tony's finer foods, heavy on Italian, Polish and Hispanic with an Asian influence in produce. I haven't used the Big 2 chains (Jewel, Dominick's) in the area for a long time except for emergency outages. It's great living in a melting pot where stores cater to everyone's ethnic needs.
Meat guy at 11:20AM on 06/16/09
We have many eithnic grocery stores in the South Bay but even places like Safeway have huge ethnic isles not to mention finding Hispanic and Asian ingredients scattered in other isles as well as the meat/seafood and produce isles.
hkydiva at 5:11PM on 06/16/09
Is that ham bouillon in the picture?
jboylan at 6:26PM on 06/17/09