The Sincerest form of Korean Taco Flattery?
California Taco Trucks has a roundup of links showing how the CalbiBBQ truck has copied the Kogi taco truck from logo and menu right down to its Twitter marketing strategy. Chicanery or just a happy case of "more Korean tacos for everyone"? A very interesting post from the Kogi team gives further insight.
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1 Comment:
I don't think this link works, but the author of that post, Aliiiiiiiiiiiiice, comments later on that she was not referring to Calbi:
http://kogibbq.com/2009/05/01/where-is-the-love-where-are-the-tacos/#comment-2198
Its about 1/2 way down the comments
greyrussian at 4:54PM on 05/13/09