Serious Eats
Chipotle Redesigns Logo
From left: Chipotle's original logo, its pepper logo, and the redesign of the pepper logo.
I think I had the same reaction as Brand New blogger Armin Vit to the redesign of the circular Chipotle chile pepper logo: I didn't even know the burrito chain had moved away from its original retro-shape-sign logo. The new signage and branding has begun rolling out across the chain's 800-some U.S. locations. [via Gordon Eats]